Crowdsourcing ahead of its time
Gateway Computers was one of the most recognized consumer brands in the world. But, when customer satisfaction began to decline, they came to OBI for help.
After conducting in-depth customer research, we discovered that the company had lost touch with the market.

More than simply a new ad campaign, our “Ask & Deliver” campaign changed the strategic direction of the company, with a renewed emphasis on consumer dialogue and engagement.

Before viral marketing, user-generated content and social media were even buzzwords, we developed a campaign that tapped into these approaches. We sent video teams across America in cow spotted Airstreams. The teams interviewed consumers, asking them directly what they needed from their technology. This content was filtered back for product planning and marketing communications.