The OBI Creative Story

OBI Creative is an ad agency hard-wired for innovation. We know the rules of marketing inside and out, because we're always looking to rewrite them. We've never been in the position to outspend the competition, but we out-think them every chance we get.

Maybe it's because we cut our teeth in the ad business by riding the two biggest waves of innovation in the '90s - the personal computer and the dot-com.

The company grew out of a special project for Gateway Computers in 2002, when we helped develop a first-gen Digital Home product line and engineered the national sales strategy. Shortly thereafter, Intel and HP hired us to do a Digital Home road show in shopping malls across America.

OBI Creative went on to win Agency-of-Record for Gateway and produced the "Ask & Deliver" consumer ad campaign that pioneered experiential marketing, user-generated content and social media before any of those terms became buzzwords. Keeping our finger on the pulse of technology, new media, and the green economy, our clients have included D-Link, Vizio, View Sonic, Prima Fuel and Free Green Can.

Though the OBI team hails from a variety of backgrounds and geographical regions, we've put down roots in Omaha. We are proud to count the Omaha Chamber, SAC Federal Credit Union, Miller Electric and a number of other local businesses as clients and we are committed to the economic development of Omaha and Nebraska.

SAC FCU Case Study

June 14th, 2010

SAC Federal Credit Union Grows 33% in First Year

Founded in 1946 as a military-only institution (SAC stood for Strategic Air Command), SAC FCU opened membership to the general public in 1993.

SAC FCU

After years of single digit growth, the company grew its assets by 33% in the first year working with OBI Creative. For our efforts, OBI Creative received the 2010 global REBRAND 100 Award.

SAC FCU: Rebrand 100 Award
SAC FCU: Rebrand 100 Award

How did we do it?

First, we conducted a Voice-of-Customer survey and Brand Landscape Review to inform brand strategy, new identity, and a multi-media creative campaign. This process also led to the creation of an internal innovation team to spearhead the makeover of the brand from the inside out.

SAC FCU

We updated SAC’s look and feel change the public perception of SAC FCU as military- only and to reach wider, more progressive audience.

Our Go-to-Market strategy targeted 70% non-credit union members by touting SAC’s benefits over traditional banks. Through a mix of TV, print, outdoor, digital and experiential media, simple but striking visuals and provocative headlines, we were able to make a big impact on a limited budget.

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