12/07/17
On the First day of Ad Life, the thing that I received: a signed scope for research studies
On the First day of Ad Life, the thing that I received: a signed scope for research studies!
Unlike a fruit-of-the-month club that leaves you feeling just so-so, research fuels red hot marketing results. It’s at the center of everything we do. Here are five reasons why research rocks:
- It leads to increased customer acquisition and improved processes.
- It allows you to set benchmarks for your company and against competition to be measured and monitored.
- It lets you start making business decisions based on data instead of assumptions.
- Firms that use research grow 3 to 10 times faster…
- …And are up to twice as profitable as those that don’t use market research.
Research projects are a bit like diamonds; good ones are worth the cost. Our experienced research team conducts primary and secondary research for clients before we mark out strategy or begin brainstorming creative concepts. Why? Because we know from experience that this approach drives the best return on marketing investments.
Research reveals insights that fuel strategy and eventually creative execution. End of story.
If you’re ready to talk more about a research approach that could inform better marketing strategy for your business, we’d love to hear from you (right now or after the New Year)!
