What We’re Reading This Summer

Summer is officially here, and it’s a great time to dive into those thrilling murder mysteries, captivating biographies and thought-provoking industry reads that have been collecting dust on our shelves. Whether at the lake, on the road or in the comfort of our air conditioned offices, we’ve been catching up on our summer reading. Here’s […]

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Facebook Campaign Achieves Stunning Results for ABDN

Unsung heroes of an American pastime, the American Beer Distributors of Nebraska (ABDN) keep store shelves stocked with an increasingly endless variety of malt beverages. Seeking help to promote the benefits they provide to consumers and craft breweries, ABDN partnered with us to conduct a Facebook Advertising campaign. We formed a strategy, identified goals, created […]

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New Account Manager Scraps Sports for Adventures in Advertising

To be fair, OBI Creative’s new Account Manager, Joe Menaugh, isn’t leaving sports behind altogether; you can still spot this thrill-seeker skydiving, canyoneering, running, hiking, golfing or attending one of his children’s sporting events. Professionally speaking however, this seven-year CWS planning committee member and former Associate Director of the Big Ten Conference is hanging up […]

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How to Use Affinity Marketing to Grow Your Brand

We’ve been talking a lot this month about big changes underway at OBI Creative. All of these announcements are indications of our refusal to say ‘no’ to opportunities and our relentless pursuit of excellence. In case you missed any of it, recently we’ve announced: Our acquisition of Alt Studios and expansion into Des Moines Our […]

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Employee Spotlight: Katie Goetz

If OBI Creative Digital Strategist Katie Goetz could be anywhere, doing anything (other than in Des Moines creating awesomely effective digital campaigns for clients) she would sit at a little table outside a coffee shop in Paris, admiring the Eiffel Tower. It, along with exploring Hawaii, Greece and Africa are on this talented, travel-loving, fitness […]

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Building a Better Advertising Team

As we mentioned recently, OBI Creative is going through big and exciting changes. We increased our footprint by adding a team in Des Moines and most recently announced our big move to a new space in the Lumberyard District, a new multi-use development in Millard. Since we are a research-forward agency, we knew that the […]

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OBI Creative announces move to new location

The Omaha-based advertising agency will be moving to a new office space in Omaha.   OMAHA, (Neb.) OBI Creative, a research-based, innovation-driven advertising agency, announces a major investment in the region: its new Omaha home in the Lumberyard District. Because of its rapid growth, OBI Creative is moving from its current Midtown Crossing location to […]

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Alt + OBI = Unstoppable

You’ve heard the news; OBI Creative has expanded into Iowa by joining forces with the digital powerhouse of Alt Studios. With a mission to provide ‘creativity with purpose,’ Alt Studios captured the attention of OBI president and CEO Mary Ann O’Brien, who had followed Alt for two years before moving to acquire their talented team […]

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OBI Creative is Expanding!

Today, OBI Creative is taking the next step on a path I’ve been walking toward since I was eight years old. Back in my hometown of Spencer, Iowa, I remember wanting to be a “CEO.” At the time, I didn’t know what that meant or what it entailed, but I knew it would afford me […]

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OBI Creative Announces Major Investment in Des Moines

  The Omaha-based advertising agency acquires digital agency Alt Studios OMAHA, (Neb.) OBI Creative, a research-based, innovation-driven advertising agency, announces a major investment in the region today by purchasing Alt Studios, a Des Moines based strategic digital, IT, web hosting and social media advertising agency. The acquisition of the Iowa-based Alt Studios brings additional expertise […]

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New Business

Kevin Hutchison

Vice President of Client Relations and Business Development



Ann Pedersen

Director of Communication and Marketing Strategy



Lana LeGrand

Vice President of Operations and Leadership