Blog Articles

Omaha’s Female Advertising Leaders Open Up

On November 9, a panelist of six Omaha female ad leaders spoke to a crowd of 50+ on discrimination, mentors and proudest moments at AAF Omaha’s 6 in 60 event. Our founder Mary Ann O’Brien was one of them, joining the following women: Shana Boyd, Account Director/Partner at Eleven Twenty-Three Joleen David, President at SKAR […]

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Helping Bank Members Move Into a New Microsite

Making the dream of home ownership a reality for Americans is a critical operational activity for most banks and credit unions. For OBI Creative client, Federal Home Loan Bank of Des Moines (FHLB Des Moines), helping banks issue affordable mortgages is one of the many services at which they excel. One of 11 regional banks […]

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From Creating Killer Websites to Decoding Google Analytics, OBI’s Web Team Has Fun Working Hard

Today, digital marketing isn’t everything but it sure is a lot. Winning for clients requires a multi-talented web team with skills that span platforms and cross functionalities. At OBI Creative, our web team specializes in interactive interface development to app design. They create websites, MIVA e-commerce solutions, apps and more in not only open source […]

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Recruiting Campaign Helps Caregivers Connect in Eastern Iowa

As a full service ad agency, we love helping brands connect with their ideal audiences in meaningful and relevant ways, whether that’s through marketing campaigns about their products and services, or in the case of Care Initiatives, a recruiting campaign on social media to attract potential team members.Care Initiatives, a long-term nursing organization in Iowa, […]

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4 Healthy Habits to Strengthen Your Brand

Branding is a function that is often isolated into one of two departments in most organizations – Human Resources or Marketing. The travesty of that reality is that since a brand operates at an enterprise level, its ownership should too. Successful businesses understand that HR and Marketing need to work together to ensure a strong, […]

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OBI Associates Give the Most Precious Resource of All – Their Time

At OBI Creative, we believe an important part of being a responsible full service ad agency is giving back to the community we are privileged to support. In addition to donating at least 10 percent of our profits to community organizations like the Nebraska Humane Society, Habitat for Humanity, and CASA we give of the […]

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Driving Results with our Savvy Media Team

In theory, marketing is simple; success boils down to connecting brands with the people who love them. In practice, it’s often a challenging and frustrating process. With ever-expanding technology creating a constant splintering of marketing functions, it can be hard for businesses and agencies alike to know how to get their messages seen, heard and […]

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OBI Creative’s New Account Manager Gets Ahead by Giving Back

Tiffani Brendeland uses her commute into OBI Creative’s Des Moines office to feed her interest in learning. She uses that time to listen to podcasts and audiobooks that nurture her passion for helping others. One look at Tiffani’s LinkedIn profile shows that she believes it’s important to help nonprofits amplify their work. That desire to […]

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Is Your Marketing Strategy Based on Hope or Reality?

We all make assumptions. Every day, B2B and B2C businesses assume they know what their customers and prospects want and how they feel about the service and products they experience. The real question is what are these assumptions based on – research or hope? Hope is a critical quality beneficial for almost all areas of […]

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OBI Creative’s Kat Slump Inspires Confidence

Every day, Kat Slump says yes to the impossible. In college, that meant lighting up Apple as a UX Prototyping Intern and spinning her wheels as a Production Management Intern for Flywheel. Those experiences strengthened her belief in the power of technology to solve problems and help others. Now that she’s completed her BS in […]

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New Business

Kevin Hutchison

Vice President of Client Relations and Business Development



Ann Pedersen

Director of Communication and Marketing Strategy



Lana LeGrand

Vice President of Operations and Leadership