11/18/16
Electric Light Bulbs and Other Reasons to Celebrate Entrepreneurship
Where would we be without entrepreneurs? For starters, we’d probably be without the universal symbol for ideas. We’ve all heard about how many times Edison failed before creating the electric light bulb, but have we stopped to think about how he and other entrepreneurs spur business growth, culture change and global enlightenment with their trailblazing, never-quit, can-do attitudes?
Since entrepreneurship is in our DNA at OBI Creative, we can’t help but think about such things, and, in honor of global entrepreneurship week, we’re sharing just a few ways we spur growth and positive change inside and outside of our agency walls.
- We don’t laugh at ideas. (Well, we might at first but not enough to discourage their pursuit.) Instead of writing off hair-brained schemes, we ask if it aligns with strategy and is supported by research. If so, we ask ‘what do we need to do to make this happen?’
- We are naturally inquisitive. Our entrepreneurial bent drives our mad methodology of research leading to creative resulting in, well, awesome results. The best of them begin with good questions that help us understand our clients’ customers’ identities, needs and challenges.
- We push boundaries. Our leader, Mary Ann O’Brien, often says ‘Better has no finish line.’ While that belief isn’t always convenient (like needing to work late on a beautiful fall evening), it is necessary to continue turning out truly meaningful work.
These are just three ways that an appreciation of entrepreneurship impacts positive change in our work. How does it impact you? If you’re not sure but think you’re ready to inject a little (or a lot) of results into your bottom line, we’d love to help.
