We’re on the list! We’re thrilled to share that our consistent, strong growth over the years has earned us the honor of being a member of the Inc. 5000 Class of 2023!

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07/28/17

Engineered Solutions. Inspired Execution.

We may not have written this tagline for our client, but we like it. It proves that excellence in brand identity and marketing execution shouldn’t be confined to certain industries or excluded from others.

Todd & Sargent specializes in creating slipform concrete structures for feed producers, flour mills and other operations across the country. Like so many brands in the manufacturing and agricultural industries, they long relied on a basic wordmark. The company approached us looking for a modern logo, and we delivered a brand identity that would clearly and effectively communicate their service offerings to prospects and customers.

An Attractive Brand Identity for a Manufacturing Client

It’s common to think that brand identity starts and ends with a  logo. We help our clients understand that branding encompasses much more; since your brand is a sum of the impressions that customers have of your business, we crafted a brand identity package for Todd & Sargent that included:

  • New Logo – The new logo is a nod to the original. We evolved the logo to include a logomark, communicating the nature of the brand’s business in an attractive way.
  • Website Redesign – In conjunction with the logo rollout, we introduced a bolder, easier-to-manage website. It was built using a CMS (content management system), which allows Todd & Sargent staff to update projects, job openings and other content. Additionally, we expanded its functionality to include interactive features, such as the project map.
  • Brand Application – We updated the entire company’s collection of marketing collateral, including business cards, stationery, presentations promotional items and more.

 

This work positions Todd & Sargent to stand out and make profitable impressions on their ideal audience. Does your logo do the same for your brand? If not, call us.

Does your logo help your prospects understand who you are and what you do? When was the last time you updated your website or marketing collateral?

Todd & Sargent

02/13/23

Cut Through the Clutter: Integrated Media Solutions Deliver Maximum Impact

Just because the marketing landscape has changed over the years doesn’t mean you need to sit back and hope your target audiences will discover your brand.
In a cluttered digital environment, an integrated media solution may be just the strategy your brand needs to reach your target audiences with the right message, at the right time.

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12/09/20

Kale, Banana Pops & Small Biz: Things We’re Thankful for at OBI Creative

Jump to a section: Speaking of Work, Here Are a Few Good Ones From 2020 DIY Lava Lamps and […]

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11/04/20

Batman & Robin: OBI’s Dynamic Duo Pair Project Management With Marketing Strategy To Inspire Business Growth

“We really do work together to make sure every project we tackle for a client exceeds their expectations, stays on budget and is delivered on time,” says Ashley. “But most importantly, we look for ways we can help our clients’ businesses grow.”

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