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02/02/16

OBI Creative announces new account strategist

Angel Carl

Angel Carl, OBI Creative Senior Account Strategist

OBI Creative, a research-based, innovation-driven advertising, marketing, digital, public relations and communication firm, is pleased to announce the addition of Angel Carl to the OBI team as a senior account strategist.

Carl is a marketing executive with more than 20 years of passion, experience and success in marketing and advertising. Carl served as marketing manager for The Maids International, vice president of marketing for Right at Home, Inc., and president of Angelica Carl Marketing. Prior to her corporate work, she worked for a local agency developing effective strategic approaches to clients’ awareness and operational challenges for clients in building, manufacturing and construction as well as large financial institutions.

“OBI is thrilled to have Angel join our team,” said Mary Ann O’Brien, president and CEO of OBI Creative. “With the tremendous growth we’ve seen over the past several years, we seek to expand our account team with individuals such as Angel, who bring a wealth of strategic and tactical marketing prowess to the table and who will best benefit and strategically align with our clients.”

As an account strategist at OBI, Carl will be responsible for developing strategic marketing plans and direction for a variety of clients.

About OBI Creative

Founded in 2001 by Mary Ann O’Brien, OBI Creative is a research-based, innovation-driven advertising, branding, marketing and communications firm, which focuses on the customer to determine motivations, behaviors and key consideration drivers. Armed with that knowledge, the award-winning OBI team aligns those motivations, with our clients’ products and services, to provide actionable, marketing strategies, which drive intended results.

The O’Brien Voice of the Customer, or o.VoC™, is the study of the experience or interaction between a company and its customers from the customer perspective and the foundation for subsequent strategic communications and creative approach. It is used by best in class brands throughout the globe to steer their strategic direction.