02/09/16

OBI Creative Joins Unified Strategies Public Relations Network

OBI Creative with offices in Omaha and San Diego, CA has joined Unified Strategies Public Relations Network (USPR), an international network of independent Public Relations and Marketing Communications professionals.

OBI Creative is a research-based, innovation-driven advertising, branding, marketing, digital, public relations and strategic communications firm, which focuses on the customer to determine motivations, behaviors and key consideration drivers.

“OBI was thrilled to be invited to join USPR both from a business point-of-view, but also from a shared focus on providing a level of client service that meets the expectations of their customers,” said Mary Ann O’Brien, president and CEO of OBI Creative.

Susan Hamburg, CEO of Unified Strategies Public Relations

“USPR is honored to have OBI Creative as its newest member,” said Susan Hamburg, CEO of Unified Strategies Public Relations. “Our network brings together some of the brightest, most talented PR and Marketing Communications professionals in the world in an effort to share expertise, develop new business and provide members with reach well-beyond their traditional territories.”

With more than 50 members representing every major market in North America, fast-growing USPR was founded by Susan Hamburg of Susan Hamburg Marketing and Public Relations Consultants in Orlando, FL, and Bob Schiers founder of RAS Associates Public Relations in Philadelphia, PA. The two business partners have worked together on numerous client projects that include Fortune 500 companies for more than 10 years. They also have more than 50 years of PR and Marketing experience between them

Ann Pedersen, OBI Creative Director of Strategic Communications

“We’re very pleased that Ann Pedersen is now a USPR team member and filling the role of Director of the Omaha area,” said USPR President and co-founder, Bob Schiers. “OBI’s membership USPR not only provides every other member of our network with outstanding expertise in public relations and strategic communications but also extends the reach of OBI Creative throughout North America. Working in concert and drawing upon deep experience and expertise, the network is a formidable and cost-effective force for clients that need PR and Marketing Communications support in virtually every type of business or industry,” Schiers said.

Pedersen is one of USPR’s team of prominent experts. Clients benefit from this group of specialists with expertise in areas that include social media and analytics, diversity, millennial marketing, healthcare marketing, design, content development, crisis communications, B2B marketing, media buying, strategic marketing and Hispanic affairs. Some in the group also offer translation services in languages that include Spanish and French.

Along with these specialists, USPR offers full-service marketing communications agencies in dozens of major markets in North America. USPR is still in its growth phase and has plans for expansion into Europe, Mexico, South America and Asia.

ABOUT OBI CREATIVE

Founded in 2001 by Mary Ann O’Brien, OBI Creative is a research-based, innovation-driven advertising, branding, marketing and communications firm, which focuses on the customer to determine motivations, behaviors and key consideration drivers. Armed with that knowledge, the award-winning OBI team aligns those motivations, with our clients’ products and services, to provide actionable, marketing strategies, which drive intended results.

The O’Brien Voice of the Customer, or o.VoC™, is the study of the experience or interaction between a company and its customers from the customer perspective and the foundation for subsequent strategic communications and creative approach. It is used by best in class brands throughout the globe to steer their strategic direction.

ABOUT USPR

USPR is an international network of independent Public Relations and Marketing Communications firms located throughout North America. Launched in June 2015, USPR has expanded rapidly and in less than one year has more than 50 members covering every major market in the United States and Canada, and plans to expand the network to Europe, Mexico, South America and Asia. Co-founded and owned and operated by Susan Hamburg of Orlando, FL and Bob Schiers of Philadelphia, PA, USPR is grounded in local market knowledge, well-earned expertise and an ongoing commitment to integrity – the very cornerstone of its existence. To learn more about USPR go to: usprnetwork.com

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