Nebraska Humane Society
Where help becomes hope.
The Nebraska Humane Society (NHS) has been caring for animals and the humans who love them since 1968, providing a number of services but neglecting their own brand. Enter OBI. We conducted research, which led to an updated brand positioning platform, which led to an integrated media campaign (digital advertising, social media advertising, direct mail, pay-per-click and broadcast), told from the perspective of the animals. This campaign placed the NHS story and services front and center, driving financial donations up 11.4% (a new high for contributions) and new donors up 83%.