Month: February 2016

OBI Creative expands O’Brien Voice of the Customer™ to include O’Brien Voice of the Employee

Following 15 years of successful research using the O’Brien Voice of the Customer (o.VOC™), developed by OBI Creative president and CEO Mary Ann O’Brien, the agency has expanded its research offerings to include the O’Brien Voice of the Employee (o.VOE). The O’Brien Voice of the Customer, (o.VOC), is the study of the experience or interaction […]

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Marketing Basics – Be Brief

Today’s consumers (think parents, kids, co-workers, random people on the street) are inundated with an overwhelming amount of information. And because of this, their average attention span is a mere 8 seconds. One second less than a goldfish. So whatever you have to say, say it with purpose. Just be sure to include a web […]

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Super Bowl 50 MVP Campaign: Clorox Meets Digital

With post-Super Bowl ad analysis running rampant, it’s a great time to focus away from Dorito hungry babies, galloping hot dogs and a concerning combination of the two (#puppymonkeybaby) to talk about a true viral winner: Clorox®. No you won’t have seen Clorox® in this year’s Super Bowl lineup, however their marketing team is a […]

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OBI Creative Joins Unified Strategies Public Relations Network

OBI Creative with offices in Omaha and San Diego, CA has joined Unified Strategies Public Relations Network (USPR), an international network of independent Public Relations and Marketing Communications professionals. OBI Creative is a research-based, innovation-driven advertising, branding, marketing, digital, public relations and strategic communications firm, which focuses on the customer to determine motivations, behaviors and […]

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OBI Creative announces new account strategist

OBI Creative, a research-based, innovation-driven advertising, marketing, digital, public relations and communication firm, is pleased to announce the addition of Angel Carl to the OBI team as a senior account strategist. Carl is a marketing executive with more than 20 years of passion, experience and success in marketing and advertising. Carl served as marketing manager […]

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New Business

Kevin Hutchison

Vice President of Client Relations and Business Development



Ann Pedersen

Director of Communication and Marketing Strategy



Lana LeGrand

Vice President of Operations and Leadership