Month: March 2016

Why I Love Business and Straight Shot Omaha

I love business. More importantly, I love doing business in Omaha. Starting and keeping a business can be a lonely endeavor but I know from personal experience that it only takes one person to believe in you to make a difference. I also know that many great ideas never become reality because they lack the […]

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The Nebraska License Plate: A Long Overdue Lesson

People will purchase $2,000 plane tickets to see the Louvre or the Sistine Chapel. Nothing attracts quite like beauty. It draws massive crowds. But in a different case, just hours ago, Nebraska unveiled something less than beautiful—the new license plate design—which has drawn crowds online not to praise it, but to ridicule it. A likewise-embarrassing […]

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Marketing. It’s numbers and poetry.

Yin and yang. Lock and key. Tom and Jerry. Some things only work in twos. In the marketing world, our inseparable duo is strategy and creative—or, as a colleague said more colorfully, numbers and poetry. These two are like twins within our industry. Better yet, Siamese twins. And a knowledge of this simple truth is […]

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Will Work for Nuggets – The Latest from OBI Intern Darshana Panchal

Life is full of experiences; and experiences breed knowledge. Or knowledge nuggets as I like to call them. Because I value these nuggets so much, I’ve made it my mission to glean as many as possible from my team members. Nuggets about marketing, PR, art, copy, ideation–anything and everything. How do I plan to do […]

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OBI Creative Wins 14 Nebraska Addy Awards

Each year, the Nebraska ADDY Awards recognize the best and brightest ads and campaigns created by Nebraska businesses and advertising agencies. Members of the American Advertising Federation of Omaha (AAF Omaha) and the American Advertising Federation of Lincoln (AAF Lincoln) participate in this prestigious event. This year, OBI Creative took home a record total of […]

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New Business

Kevin Hutchison

Vice President of Client Relations and Business Development



Ann Pedersen

Director of Communication and Marketing Strategy



Lana LeGrand

Vice President of Operations and Leadership