Month: April 2017

OBI Creative Celebrates Sweet 16 at the AMA Awards

Last night at the Omaha AMA Pinnacle Awards, we were honored with 16 awards across eight different categories. Taking home such a variety of awards fills us with pride for the clients we are privileged to partner with every day and gratitude to our colleagues for recognizing our work. Cheers to all who filled the […]

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Is Advertising Genius Earned or Just Pure Luck?

E = mc2 is easy to remember but hard to explain. This equation represents a complex relationship that many may not fully understand. Albert Einstein’s theory of special relativity has simply become shorthand for genius. Marketing enterprise hybrid cloud solutions is kind of like that. Even CIOs and CTOs deciding which solutions provide the best […]

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Talking in a Tunnel and Other Blindspots Research Reveals

Research is the beating heart of OBI Creative. We think ‘Agency of Research’ is a more meaningful moniker than Agency of Record. Why is that? Because time and again, we’ve seen research reveal blindspots holding businesses and brands back from gains in revenue, customers, market share and more. Tunnel Talking is a syndrome we’ve seen […]

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Meet OBI’s Newest Problem Solver – Research Director Lori Skupa

For as long as she can remember, Lori has enjoyed getting to the bottom of a problem. “That is the heart of research after all,” she says. “Whether I’m developing a survey or running the analysis, I like to learn about different industries, gather data and then illustrate it to tell a story.” Lori is […]

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New Business

Kevin Hutchison

Vice President of Client Relations and Business Development



Ann Pedersen

Director of Communication and Marketing Strategy



Lana LeGrand

Vice President of Operations and Leadership