Month: June 2017

Facebook Campaign Achieves Stunning Results for ABDN

Unsung heroes of an American pastime, the American Beer Distributors of Nebraska (ABDN) keep store shelves stocked with an increasingly endless variety of malt beverages. Seeking help to promote the benefits they provide to consumers and craft breweries, ABDN partnered with us to conduct a Facebook Advertising campaign. We formed a strategy, identified goals, created […]

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New Account Manager Scraps Sports for Adventures in Advertising

To be fair, OBI Creative’s new Account Manager, Joe Menaugh, isn’t leaving sports behind altogether; you can still spot this thrill-seeker skydiving, canyoneering, running, hiking, golfing or attending one of his children’s sporting events. Professionally speaking however, this seven-year CWS planning committee member and former Associate Director of the Big Ten Conference is hanging up […]

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How to Use Affinity Marketing to Grow Your Brand

We’ve been talking a lot this month about big changes underway at OBI Creative. All of these announcements are indications of our refusal to say ‘no’ to opportunities and our relentless pursuit of excellence. In case you missed any of it, recently we’ve announced: Our acquisition of Alt Studios and expansion into Des Moines Our […]

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Employee Spotlight: Katie Goetz

If OBI Creative Digital Strategist Katie Goetz could be anywhere, doing anything (other than in Des Moines creating awesomely effective digital campaigns for clients) she would sit at a little table outside a coffee shop in Paris, admiring the Eiffel Tower. It, along with exploring Hawaii, Greece and Africa are on this talented, travel-loving, fitness […]

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Building a Better Advertising Team

As we mentioned recently, OBI Creative is going through big and exciting changes. We increased our footprint by adding a team in Des Moines and most recently announced our big move to a new space in the Lumberyard District, a new multi-use development in Millard. Since we are a research-forward agency, we knew that the […]

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New Business

Kevin Hutchison

Vice President of Client Relations and Business Development



Ann Pedersen

Director of Communication and Marketing Strategy



Lana LeGrand

Vice President of Operations and Leadership