12/11/17

On the third day of ad life, the thing that I received: three buyer personas…

Before we even outline a creative brief, we use the research insights we’ve conducted to help our clients know exactly who they should be talking to with their social media, advertising and marketing efforts. Personas provide a sketch of those consumers, down to their professional roles, job duties and preferred sources of information.

As a Hubspot Certified Agency, we load our personas into Hubspot to make sure our marketing strategies and tactics are relevant to those personas. Then, we track our results and adjust as needed throughout the year. Clients are often pleasantly surprised at how much they are able to learn about who their best customers actually are!

Are you talking to the right people? You can know for sure. Contact OBI Creative today for help with a marketing plan that delivers real results.