How to Design a Website: 4 Website Best Practices

Let’s be honest. At some point, your website better become profitable. In some way, it needs to drive leads or sales or you’re just throwing your time and money away. Improving your understanding of the following four areas of website design and development will help your site be an asset instead of a liability.

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What is Media Buying and Planning?

To say that media buying and planning has changed in the past 20 years is an understatement. Technology has changed this essential aspect of advertising and marketing strategy as much as it has the way we shop, work and connect with others.

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Voice Search is the Future of SEO

Technology is once again transforming how we access and interpret information, which is really the heart of SEO. Thus far, search queries and search results have largely been text-based; today, featured snippets and related inquiries are part of the transition that we’re seeing away from text and typing. The future of search and of SEO could very well not involve typing at all.

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SEO and SEM: Why Your Business Needs Both to Grow

The marketing and tech industries are so full of buzzwords and jargon that it’s easy for outsiders (as well as some insiders) to get mixed up on what the terms mean. Here, we break down two of the most commonly confused Internet marketing terms – SEO and SEM – and explain what each means at a high level.

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What You Need to Know About Digital Marketing in 2019

So, you’ve got all this awesome content. Great. What do you do with it? How do you make sure people see it? More importantly, how do you turn that content into leads for your business? This is the heart of digital marketing.

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