4 Reasons Why Organic Social Media Still Matters

The reason we still need organic social media in a pay-to-play world is that it is uniquely able to help you create a community of loyal followers and customers, which you do by posting relevant content and interacting with those who interact with you online.

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How to Set a Winning Social Media Strategy

Shared media is the sphere where you can respond to those who love your brand as well as those who tarnish your brand in ways that turn them into loyalists and eventually, advocates.

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A Funny Thing Happened on the Way to the Newsroom

“A lot has changed in PR over the years, but building relationships is still key. Maintaining trust with your audiences will never disappear. Being honest with members of the media should always be a guiding principle.” — Ann Pedersen, Director of Marketing and Communication Strategy for OBI Creative

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Demystifying Earned Media

Earned media is what the PR industry is traditionally known for — getting your name or your brand name mentioned positively in the news media or in other influential publications and blogs. These placements are earned because you have worked hard to build relationships with journalists in your local media or editors and bloggers in your target industry to be aware of your company’s strengths and/or the skill and expertise of its leaders.

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PR Worth Paying For

Not that long ago, the advice across the Internet was for brands to create followings and generate awareness on social media organically. While that advice is still true, the new rule for PR in 2018 is that organic growth alone isn’t enough. Enter paid PR.

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How to Win at Public Relations

If you’ve only ever thought of public relations as a tool for generating awareness about your products and services or corporate maneuvers, you’re missing a whole side of profitability and justification.

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New Business

Kevin Hutchison

Vice President of Client Relations and Business Development



Ann Pedersen

Director of Strategic Communications and Public Relations



Kristin Olson

Director of HR & Administration