OBI Creative CEO to Keynote AMA Iowa Experience

Des Moines (Iowa) – Brand loyalty used to be the gold standard in the marketing world and either the ire or affection of every CMO in America. Today, it is a dusty relic in danger of becoming obsolete, according to OBI Creative founder and CEO Mary Ann O’Brien. O’Brien will be the keynote speaker at […]

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New Year, New Rules: Top Marketing Trends to Follow in 2018

(Belated) ad-vice for a new year and new spend.   The world of online marketing is in constant flux. Technology changes accelerate the nature of an already fast-paced, cutthroat industry; trends in social media, digital advertising and more that used to apply 12 months ago suddenly seem irrelevant. For instance:  Old Rule: My customers will […]

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Meet OBI Creative’s Talented Team of Storytellers

Marketing buzzwords come and go. ‘Trademarks’ became ‘brands’ over time, as a company’s identity came to encompass more than just its name and logo. Analytics morphed into big data, as the technology breakthroughs revolutionizing retail, commercial and industrial businesses affected marketing. Within the field of strategic communications and marketing, functions that used to be siloed […]

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Super Bowl LII Commercials

Super Bowl Sunday is the pinnacle event for athletes and advertisers, alike. And for ad geeks like us here at OBI – where we’re so geeky, we watched a few Super Bowl ads a couple days before the big game. Between bites of Bob’s Donuts, the OBI team oohed, ahhed and booed at celebrities and […]

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Our New Copywriter is a Master of Many Trades

When it comes to content and marketing writing, finding someone who excels at storytelling, social media strategy, YouTube scripts and videos that get close to 2 million views is like a red diamond – remarkably rare. OBI Creative’s new senior copywriter, Stacy Conradt, has a rare blend of expertise not easily found in our industry. […]

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OBI Creative’s New Controller Asks the Right Questions

What makes a business tick? How does it make money? What operations cost that business money? How are its products and services valued? While these questions might bore the pants off creative talent, they are constantly running through the mind of OBI Creative’s new Controller, Chris Hoagland. Since joining our Omaha office in December, Chris […]

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On the eleventh day of ad life, the thing that I received: 11 awards a-winning

Business awards matter. They’re an indication of knowledge, excellence and expertise. When you’re looking to hire an auto mechanic, which shop are you more likely to take your car to — the one that gets 5-star reviews on Google or one you know nothing about? It’s the same with advertising agencies. This year, we’ve been […]

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On the ninth day of ad life, the thing that I received: 9 words for searching..

Everyone has heard of SEO (Search Engine Optimization) but most don’t know what it means or how to integrate it effectively into a marketing or advertising campaign. At OBI Creative, our digital team understands the critical role that SEO plays in helping our clients be seen (and found) online. Perhaps now more than at any […]

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OBI Creative wins Best of Omaha and six PRSA Paper Anvil Awards

The Omaha-based agency rakes in more honors to cap a successful 2017. OMAHA, (Neb.) OBI Creative, a full-service ad agency, wrapped up an award-winning 2017, recently receiving six PRSA Nebraska Paper Anvil Awards and a Best of Omaha award. These awards both speak to the research- and results-driven culture of OBI. OBI won three awards of […]

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New Business

Kevin Hutchison

Vice President of Client Relations and Business Development



Ann Pedersen

Director of Communication and Marketing Strategy



Lana LeGrand

Vice President of Operations and Leadership