Better Has No Finish Line: Unstores

As marketers and brands we are all trying to find unique and better ways to intersect our prospects when it’s most relevant for them. The best brands understand that this effort is never complete. When it comes to creating relationships with customers, better has no finish line. ‘Unstores’ as Brand Billboards The showroom or ‘unstore’ […]

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OBI Creative Among Greater Omaha Chamber Business Excellence Award Winners

The Greater Omaha Chamber announced the slate of Greater Omaha Business Excellence Award winners at a reception held Thursday, March 31. The awards celebrate companies and individuals who dedicate themselves to excellence and help make Greater Omaha a more vibrant place to do business, work and live. OBI Creative was one of twenty winners including […]

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Why I Love Business and Straight Shot Omaha

I love business. More importantly, I love doing business in Omaha. Starting and keeping a business can be a lonely endeavor but I know from personal experience that it only takes one person to believe in you to make a difference. I also know that many great ideas never become reality because they lack the […]

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The Nebraska License Plate: A Long Overdue Lesson

People will purchase $2,000 plane tickets to see the Louvre or the Sistine Chapel. Nothing attracts quite like beauty. It draws massive crowds. But in a different case, just hours ago, Nebraska unveiled something less than beautiful—the new license plate design—which has drawn crowds online not to praise it, but to ridicule it. A likewise-embarrassing […]

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Marketing. It’s numbers and poetry.

Yin and yang. Lock and key. Tom and Jerry. Some things only work in twos. In the marketing world, our inseparable duo is strategy and creative—or, as a colleague said more colorfully, numbers and poetry. These two are like twins within our industry. Better yet, Siamese twins. And a knowledge of this simple truth is […]

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Will Work for Nuggets – The Latest from OBI Intern Darshana Panchal

Life is full of experiences; and experiences breed knowledge. Or knowledge nuggets as I like to call them. Because I value these nuggets so much, I’ve made it my mission to glean as many as possible from my team members. Nuggets about marketing, PR, art, copy, ideation–anything and everything. How do I plan to do […]

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OBI Creative Wins 14 Nebraska Addy Awards

Each year, the Nebraska ADDY Awards recognize the best and brightest ads and campaigns created by Nebraska businesses and advertising agencies. Members of the American Advertising Federation of Omaha (AAF Omaha) and the American Advertising Federation of Lincoln (AAF Lincoln) participate in this prestigious event. This year, OBI Creative took home a record total of […]

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OBI Creative expands O’Brien Voice of the Customer™ to include O’Brien Voice of the Employee

Following 15 years of successful research using the O’Brien Voice of the Customer (o.VOC™), developed by OBI Creative president and CEO Mary Ann O’Brien, the agency has expanded its research offerings to include the O’Brien Voice of the Employee (o.VOE). The O’Brien Voice of the Customer, (o.VOC), is the study of the experience or interaction […]

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Marketing Basics – Be Brief

Today’s consumers (think parents, kids, co-workers, random people on the street) are inundated with an overwhelming amount of information. And because of this, their average attention span is a mere 8 seconds. One second less than a goldfish. So whatever you have to say, say it with purpose. Just be sure to include a web […]

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Super Bowl 50 MVP Campaign: Clorox Meets Digital

With post-Super Bowl ad analysis running rampant, it’s a great time to focus away from Dorito hungry babies, galloping hot dogs and a concerning combination of the two (#puppymonkeybaby) to talk about a true viral winner: Clorox®. No you won’t have seen Clorox® in this year’s Super Bowl lineup, however their marketing team is a […]

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New Business

Kevin Hutchison

Vice President of Client Relations and Business Development



Ann Pedersen

Director of Strategic Communications and Public Relations