Knowledge is power only when you use it to inform your business strategy. The real value of market research is gaining understanding of your customer. See why market research matters in this infographic.
Read MoreIf you’re putting together a business plan it won’t take long before you need a go to market plan, or GTM. A go to market strategy is a plan for how you will bring your idea, product or service to market.
Read MoreWhat is a customer persona and how does it help you drive sales with your content and marketing activity?
Read MoreWhere are your customers going and why should you care? The answer lies in two “buzzwords” — inbound marketing and the customer journey.
Read More“I felt that investing in conducting market research to understand what people thought of us would be critical for our growth,” says Cobalt Credit Union CEO Gail DeBoer.
Read MoreToday a brand identity isn’t just something seen. Brands are felt through touch-screen technology, expressed through user-generated content, affirmed through satisfying customer service experiences and even lived through all-encompassing virtual experiences.
Read More“The secret to more sales has never been in knowing how to better hawk your products and services,” says O’Brien. “It’s in understanding what makes your customers tick and what ticks them off, which is in essence, customer research.”
Read MoreWe don’t have to hope that our creative will connect with customers; we know it will because the strategies and resultant tactics we craft for our clients tie directly back to who they are, who their customers are, and what they want.
Read MoreThe tool marketers need to attract more customers is already in their hands — market research. When done well, consumer research reveals actionable insights about customers and employees that your business can leverage to create meaningful connections with your ideal audiences.
Read MoreExperiential marketing is by nature, one of the most creative types of marketing strategy. It’s also one of the most challenging to get right. See how to make it work for your brand.
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Vice President of Client Relations and Business Development
Director of Strategic Communications and Public Relations
