OBI Creative’s New Controller Asks the Right Questions

What makes a business tick? How does it make money? What operations cost that business money? How are its products and services valued? While these questions might bore the pants off creative talent, they are constantly running through the mind of OBI Creative’s new Controller, Chris Hoagland. Since joining our Omaha office in December, Chris […]

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On the eleventh day of ad life, the thing that I received: 11 awards a-winning

Business awards matter. They’re an indication of knowledge, excellence and expertise. When you’re looking to hire an auto mechanic, which shop are you more likely to take your car to — the one that gets 5-star reviews on Google or one you know nothing about? It’s the same with advertising agencies. This year, we’ve been […]

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On the ninth day of ad life, the thing that I received: 9 words for searching..

Everyone has heard of SEO (Search Engine Optimization) but most don’t know what it means or how to integrate it effectively into a marketing or advertising campaign. At OBI Creative, our digital team understands the critical role that SEO plays in helping our clients be seen (and found) online. Perhaps now more than at any […]

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OBI Creative wins Best of Omaha and six PRSA Paper Anvil Awards

The Omaha-based agency rakes in more honors to cap a successful 2017. OMAHA, (Neb.) OBI Creative, a full-service ad agency, wrapped up an award-winning 2017, recently receiving six PRSA Nebraska Paper Anvil Awards and a Best of Omaha award. These awards both speak to the research- and results-driven culture of OBI. OBI won three awards of […]

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On the third day of ad life, the thing that I received: three buyer personas…

Before we even outline a creative brief, we use the research insights we’ve conducted to help our clients know exactly who they should be talking to with their social media, advertising and marketing efforts. Personas provide a sketch of those consumers, down to their professional roles, job duties and preferred sources of information. As a Hubspot […]

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Ad Life: a 12 Day Holiday Series

The holidays are about giving and this holiday season, we’re celebrating by giving you a glimpse into the crazy, creative, incredibly fulfilling work we get to do for our awesome clients. Over the next 12 days, we’re taking you behind the scenes for a festive look at how we live the ad life at OBI […]

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Omaha’s Female Advertising Leaders Open Up

On November 9, a panelist of six Omaha female ad leaders spoke to a crowd of 50+ on discrimination, mentors and proudest moments at AAF Omaha’s 6 in 60 event. Our founder Mary Ann O’Brien was one of them, joining the following women: Shana Boyd, Account Director/Partner at Eleven Twenty-Three Joleen David, President at SKAR […]

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Helping Bank Members Move Into a New Microsite

Making the dream of home ownership a reality for Americans is a critical operational activity for most banks and credit unions. For OBI Creative client, Federal Home Loan Bank of Des Moines (FHLB Des Moines), helping banks issue affordable mortgages is one of the many services at which they excel. One of 11 regional banks […]

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From Creating Killer Websites to Decoding Google Analytics, OBI’s Web Team Has Fun Working Hard

Today, digital marketing isn’t everything but it sure is a lot. Winning for clients requires a multi-talented web team with skills that span platforms and cross functionalities. At OBI Creative, our web team specializes in interactive interface development to app design. They create websites, MIVA e-commerce solutions, apps and more in not only open source […]

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New Business

Kevin Hutchison

Vice President of Client Relations and Business Development



Ann Pedersen

Director of Communication and Marketing Strategy



Lana LeGrand

Vice President of Operations and Leadership