“Brand engagement increases an average of 28% when users are exposed to a combination of user created product videos and professional content.” Are you taking advantage of UGC for your brand? Here’s how to start off on the right foot.
Read More“A lot has changed in PR over the years, but building relationships is still key. Maintaining trust with your audiences will never disappear. Being honest with members of the media should always be a guiding principle.” — Ann Pedersen, Director of Marketing and Communication Strategy for OBI Creative
Read MoreShared media, or social media, is not a ‘set it and forget it’ medium. Refine, tweak and improve regularly to hone your efforts and drive ROI on your marketing efforts.
Read MoreOBI Creative was named Agency of the Year at the 2019 Pinnacle Awards Reception held Wednesday, April 24, 2019. OBI is being recognized for its growth, work quality, innovative approach and campaign results.
Read MoreMake social media advertising part of an integrated, research-driven strategy to connect with the right people at the right time and you’ll see the social results you’ve been striving for.
Read MoreNot that long ago, the advice across the Internet was for brands to create followings and generate awareness on social media organically. While that advice is still true, the new rule for PR in 2019 is that organic growth alone isn’t enough. Enter paid PR.
Read More“The cool thing about PR is that nothing has really changed. The tools have changed. The way we communicate has changed. But the basic tenets of the communicator’s job remain the same.”
Read MoreIf you want to know how to win at public relations and use PR to build your brand, the PESO model is your answer.
Read MoreKnowledge is power only when you use it to inform your business strategy. The real value of market research is gaining understanding of your customer. See why market research matters in this infographic.
Read MoreIf you’re putting together a business plan it won’t take long before you need a go to market plan, or GTM. A go to market strategy is a plan for how you will bring your idea, product or service to market.
Read More
Vice President of Client Relations and Business Development
Director of Strategic Communications and Public Relations
