The Definitive Best Practices for Web Content and Design
Here are six principles to guide your understanding of the new rules for designing your website and filling it with content.
Read MoreHow to Design a Website: 4 Website Best Practices
Let’s be honest. At some point, your website better become profitable. In some way, it needs to drive leads or sales or you’re just throwing your time and money away. Improving your understanding of the following four areas of website design and development will help your site be an asset instead of a liability.
Read MoreWhat is Media Buying and Planning?
To say that media buying and planning has changed in the past 20 years is an understatement. Technology has changed this essential aspect of advertising and marketing strategy as much as it has the way we shop, work and connect with others.
Read More3 Pay Per Click Advertising Trends That Will Affect the Future of Your Business
The world of Search Engine Marketing (SEM) is always changing. Here, we cover three important PPC trends you need to learn now to get yourself and the brands you manage up to speed fast.
Read MoreVoice Search is the Future of SEO
Technology is once again transforming how we access and interpret information, which is really the heart of SEO. Thus far, search queries and search results have largely been text-based; today, featured snippets and related inquiries are part of the transition that we’re seeing away from text and typing. The future of search and of SEO could very well not involve typing at all.
Read MoreSEO and SEM: Why Your Business Needs Both to Grow
The marketing and tech industries are so full of buzzwords and jargon that it’s easy for outsiders (as well as some insiders) to get mixed up on what the terms mean. Here, we break down two of the most commonly confused Internet marketing terms – SEO and SEM – and explain what each means at a high level.
Read MoreWhat You Need to Know About Digital Marketing in 2019
So, you’ve got all this awesome content. Great. What do you do with it? How do you make sure people see it? More importantly, how do you turn that content into leads for your business? This is the heart of digital marketing.
Read MoreHow to Win at Strategic Communications: Optimize Content to Increase Website Traffic
Our blog posts, case studies and web pages are showing up in search queries more often, which is leading to more prospects discovering us and reaching out for potential partnerships. Our new business leads are up 75 percent, in part at least, because our web traffic is up 34 percent.
Read MoreCreating Content for Social Media — How to Write Stuff People Want to Read
The reason we still need organic social media in a pay-to-play world is that it is uniquely able to help you create a community of loyal followers and customers, which you do by posting relevant content and interacting with those who interact with you online.
Read MoreSocial Media Marketing How To — Influencer Marketing Tips & Tricks
True influencers understand one thing: how to have a relationship with their audience. That’s human-to-human marketing at its finest.
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