Recruiting Campaign Helps Caregivers Connect in Eastern Iowa

As a full service ad agency, we love helping brands connect with their ideal audiences in meaningful and relevant ways, whether that’s through marketing campaigns about their products and services, or in the case of Care Initiatives, a recruiting campaign on social media to attract potential team members.Care Initiatives, a long-term nursing organization in Iowa, […]

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4 Healthy Habits to Strengthen Your Brand

Branding is a function that is often isolated into one of two departments in most organizations – Human Resources or Marketing. The travesty of that reality is that since a brand operates at an enterprise level, its ownership should too. Successful businesses understand that HR and Marketing need to work together to ensure a strong, […]

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OBI Associates Give the Most Precious Resource of All – Their Time

At OBI Creative, we believe an important part of being a responsible full service ad agency is giving back to the community we are privileged to support. In addition to donating at least 10 percent of our profits to community organizations like the Nebraska Humane Society, Habitat for Humanity, and CASA we give of the […]

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Driving Results with our Savvy Media Team

In theory, marketing is simple; success boils down to connecting brands with the people who love them. In practice, it’s often a challenging and frustrating process. With ever-expanding technology creating a constant splintering of marketing functions, it can be hard for businesses and agencies alike to know how to get their messages seen, heard and […]

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OBI Creative’s New Account Manager Gets Ahead by Giving Back

Tiffani Brendeland uses her commute into OBI Creative’s Des Moines office to feed her interest in learning. She uses that time to listen to podcasts and audiobooks that nurture her passion for helping others. One look at Tiffani’s LinkedIn profile shows that she believes it’s important to help nonprofits amplify their work. That desire to […]

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Is Your Marketing Strategy Based on Hope or Reality?

We all make assumptions. Every day, B2B and B2C businesses assume they know what their customers and prospects want and how they feel about the service and products they experience. The real question is what are these assumptions based on – research or hope? Hope is a critical quality beneficial for almost all areas of […]

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OBI Creative’s Kat Slump Inspires Confidence

Every day, Kat Slump says yes to the impossible. In college, that meant lighting up Apple as a UX Prototyping Intern and spinning her wheels as a Production Management Intern for Flywheel. Those experiences strengthened her belief in the power of technology to solve problems and help others. Now that she’s completed her BS in […]

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Open a Window Into Your Web Presence with an SEO Audit & Strategy

As a full service ad agency committed to putting research before execution, we love conducting SEO audits for clients. Without a vibrant, relevant web presence, it’s difficult for any business to thrive. After all, if your customers can’t find you, they can’t buy your products or services. When Windsor Windows came to OBI Creative for […]

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Scoring New Students for a Des Moines Community College

As a full service ad agency, we love to highlight marketing successes that harness the power of ‘story’ across channels and platforms to drive engagement and results. Des Moines Area Community College (DMACC) is one client for whom we did exactly that. Our hyper-local mobile campaign drove 1,000+ website visitors in just three weeks by […]

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Karisa Malchow Brings Winning Attitude to OBI Team

Five years ago, while she was a volleyball standout at Creighton University, Karisa Malchow accepted an internship with OBI Creative. That led this enthusiastic, competitive and high-energy problem solver to a three-year stint as an Account Coordinator and Account Manager before a move took her to First National Bank of Omaha (FNBO) as a Marketing […]

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New Business

Kevin Hutchison

Vice President of Client Relations and Business Development



Ann Pedersen

Director of Communication and Marketing Strategy



Lana LeGrand

Vice President of Operations and Leadership