Paid Media Strategies — PR Worth Paying For

Not that long ago, the advice across the Internet was for brands to create followings and generate awareness on social media organically. While that advice is still true, the new rule for PR in 2019 is that organic growth alone isn’t enough. Enter paid PR.

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Business Plan Basics: Creating a Go To Market Plan

If you’re putting together a business plan it won’t take long before you need a go to market plan, or GTM. A go to market strategy is a plan for how you will bring your idea, product or service to market.

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The New Rules of Brand Identity

Today a brand identity isn’t just something seen. Brands are felt through touch-screen technology, expressed through user-generated content, affirmed through satisfying customer service experiences and even lived through all-encompassing virtual experiences.

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New Business

Kevin Hutchison

Vice President of Client Relations and Business Development



Ann Pedersen

Director of Strategic Communications and Public Relations