The marketing and tech industries are so full of buzzwords and jargon that it’s easy for outsiders (as well as some insiders) to get mixed up on what the terms mean. Here, we break down two of the most commonly confused Internet marketing terms – SEO and SEM – and explain what each means at a high level.
Read MoreSo, you’ve got all this awesome content. Great. What do you do with it? How do you make sure people see it? More importantly, how do you turn that content into leads for your business? This is the heart of digital marketing.
Read MoreOur blog posts, case studies and web pages are showing up in search queries more often, which is leading to more prospects discovering us and reaching out for potential partnerships. Our new business leads are up 75 percent, in part at least, because our web traffic is up 34 percent.
Read MoreThe reason we still need organic social media in a pay-to-play world is that it is uniquely able to help you create a community of loyal followers and customers, which you do by posting relevant content and interacting with those who interact with you online.
Read MoreTrue influencers understand one thing: how to have a relationship with their audience. That’s human-to-human marketing at its finest.
Read More“Brand engagement increases an average of 28% when users are exposed to a combination of user created product videos and professional content.” Are you taking advantage of UGC for your brand? Here’s how to start off on the right foot.
Read More“A lot has changed in PR over the years, but building relationships is still key. Maintaining trust with your audiences will never disappear. Being honest with members of the media should always be a guiding principle.” — Ann Pedersen, Director of Marketing and Communication Strategy for OBI Creative
Read MoreShared media, or social media, is not a ‘set it and forget it’ medium. Refine, tweak and improve regularly to hone your efforts and drive ROI on your marketing efforts.
Read MoreOBI Creative was named Agency of the Year at the 2019 Pinnacle Awards Reception held Wednesday, April 24, 2019. OBI is being recognized for its growth, work quality, innovative approach and campaign results.
Read MoreMake social media advertising part of an integrated, research-driven strategy to connect with the right people at the right time and you’ll see the social results you’ve been striving for.
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Vice President of Client Relations and Business Development
Director of Strategic Communications and Public Relations
