What Are Personas and How Do They Fit in the Customer Journey?
What is a customer persona and how does it help you drive sales with your content and marketing activity?
Read MoreInbound Marketing and the Customer Journey: 2 Buzzwords Worth Paying Attention To
Where are your customers going and why should you care? The answer lies in two “buzzwords” — inbound marketing and the customer journey.
Read MoreWomen in Business Highlight: Why Cobalt Credit Union CEO Gail DeBoer Believes Market Research is Critical for Growth
“I felt that investing in conducting market research to understand what people thought of us would be critical for our growth,” says Cobalt Credit Union CEO Gail DeBoer.
Read MoreThe New Rules of Brand Identity
Today a brand identity isn’t just something seen. Brands are felt through touch-screen technology, expressed through user-generated content, affirmed through satisfying customer service experiences and even lived through all-encompassing virtual experiences.
Read MoreMarket Research from Mary Ann O’Brien’s Perspective
“The secret to more sales has never been in knowing how to better hawk your products and services,” says O’Brien. “It’s in understanding what makes your customers tick and what ticks them off, which is in essence, customer research.”
Read MoreWhy Market Research Matters
We don’t have to hope that our creative will connect with customers; we know it will because the strategies and resultant tactics we craft for our clients tie directly back to who they are, who their customers are, and what they want.
Read MoreMarket Research — The Secret to Getting More ROI from Your Marketing Spend
The tool marketers need to attract more customers is already in their hands — market research. When done well, consumer research reveals actionable insights about customers and employees that your business can leverage to create meaningful connections with your ideal audiences.
Read More3 Excellent Examples of Experiential Marketing
Experiential marketing is by nature, one of the most creative types of marketing strategy. It’s also one of the most challenging to get right. See how to make it work for your brand.
Read MoreHow to Kill it on Social Media
Brands killing it on social media create a following by talking about what their product provides NOT their product. This is a key distinction that many marketers miss.
Read MoreWhat’s Hot in Email Design
At OBI, we don’t fear change. We embrace it. Creatively, change is exciting because it allows room to try new and fun ways of capturing attention and engaging people through email.
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