UGC: What It Is & How Your Brand Can Benefit

“Brand engagement increases an average of 28% when users are exposed to a combination of user created product videos and professional content.” Are you taking advantage of UGC for your brand? Here’s how to start off on the right foot.

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PR Job Stories: A Funny Thing Happened on the Way to the Newsroom

“A lot has changed in PR over the years, but building relationships is still key. Maintaining trust with your audiences will never disappear. Being honest with members of the media should always be a guiding principle.” — Ann Pedersen, Director of Marketing and Communication Strategy for OBI Creative

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OBI Creative Named Agency of the Year by AMA

OBI Creative was named Agency of the Year at the 2019 Pinnacle Awards Reception held Wednesday, April 24, 2019. OBI is being recognized for its growth, work quality, innovative approach and campaign results.

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Paid Media Strategies — PR Worth Paying For

Not that long ago, the advice across the Internet was for brands to create followings and generate awareness on social media organically. While that advice is still true, the new rule for PR in 2019 is that organic growth alone isn’t enough. Enter paid PR.

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New Business

Kevin Hutchison

Vice President of Client Relations and Business Development



Ann Pedersen

Director of Strategic Communications and Public Relations