05/02/22

Public Relations Coordinator

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Job Title: Public Relations Coordinator
Department: Strategic Communications
Reports to: VP Solutions Delivery
Location: Omaha, NE
FLSA status: Exempt / full-time
Date prepared: 05/02/22

Description

The Public Relations Coordinator is responsible for helping the agency continue to grow and evolve our capabilities to ensure that earned and owned media is an integral part of how we successfully connect our client’s brands with their most important audiences. In this role, you will have an immediate impact: you’re a key member of the communications and of your accounts. You develop thinking that helps connect core audiences with brands, through public relations, social media, influencer outreach, and other earned media strategies. You’ll also be responsible for the implementation, monitoring, and reporting of those strategies.

Experience Requirements

3+ years of experience in public relations; agency experience preferred

Educational Requirements

Bachelor’s Degree or equivalent experience

Skills

  • Strategic thinking. Developing effective messaging platforms that support overall client business goals
  • Writing effective materials including news releases, newsletter articles, long-form content, op-eds, etc.
  • Ability to identify appropriate contacts and develop positive media relationships with national, state, and local consumer and trade media
  • Identifying up-and-coming earned media trends and approaches, keeping both internal agency teams and clients at the forefront of this arena
  • Understanding of the role of PR in overall marketing strategy (how it can support advertising, its role in overall digital strategy/SEO, etc.)
  • Exceptional interpersonal communications with clients and internal agency teams
  • Ability to collaborate across disciplines paid media, social media, digital, creative, strategy, etc.
  • Supports new business efforts with PR strategy as needed

Responsibilities

  • Work collaboratively with the strategy/planning, client engagement, and creative teams to fulfill client PR needs
  • Help manage public relations strategy, implementation and content activities across agency accounts
  • Seek and proactively implement new ways to meet client needs
  • Implement innovative earned media programs (PR, social media, influencer outreach, etc.) within budgets and time limitations
  • Create and develop public relations reports that provide insights and recommendations to clients

Communication

Must be able to fluently speak, read, write, and understand the English language as well as industry terminology related to the job. Able to quickly learn terminology and jargon appropriate to brand strategy, insights, client campaigns and digital solutions. Sufficient fluency to be able to interact with employees, peers, vendors, and clients regarding the details of their financial or human resources inquiries and the ability to conduct or participate in meetings, compose professional emails, letters, or memos, complete the documentation requirements of the job and interact successfully with all stakeholders.

Physical Requirements

Ability to gain access to the work area and then safely perform the duties of the job while utilizing standard and specialized equipment, including but not limited to the equipment described below. Ability to perform duties while sedentary, working at a desk and viewing a computer screen for extended periods. Vision and hearing within normal limits, with or without correction.

Equipment Usage

Automobile, phone, laptop and other computer equipment, photocopier, scanner, fax machine. Must be comfortable sharing a personal cell phone to communicate with executives, vendors, or clients during and after hours should the need arise.



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