Not that long ago, the advice across the Internet was for brands to create followings and generate awareness on social media organically. While that advice is still true, the new rule for PR in 2019 is that organic growth alone isn’t enough. Enter paid PR.
Read More“The cool thing about PR is that nothing has really changed. The tools have changed. The way we communicate has changed. But the basic tenets of the communicator’s job remain the same.”
Read MoreIf you want to know how to win at public relations and use PR to build your brand, the PESO model is your answer.
Read MoreKnowledge is power only when you use it to inform your business strategy. The real value of market research is gaining understanding of your customer. See why market research matters in this infographic.
Read MoreIf you’re putting together a business plan it won’t take long before you need a go to market plan, or GTM. A go to market strategy is a plan for how you will bring your idea, product or service to market.
Read MoreWhat is a customer persona and how does it help you drive sales with your content and marketing activity?
Read MoreWhere are your customers going and why should you care? The answer lies in two “buzzwords” — inbound marketing and the customer journey.
Read More“I felt that investing in conducting market research to understand what people thought of us would be critical for our growth,” says Cobalt Credit Union CEO Gail DeBoer.
Read MoreToday a brand identity isn’t just something seen. Brands are felt through touch-screen technology, expressed through user-generated content, affirmed through satisfying customer service experiences and even lived through all-encompassing virtual experiences.
Read More“The secret to more sales has never been in knowing how to better hawk your products and services,” says O’Brien. “It’s in understanding what makes your customers tick and what ticks them off, which is in essence, customer research.”
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Vice President of Client Relations and Business Development
Director of Strategic Communications and Public Relations
