The OBI Creative Communication Team sat down (virtually) recently to discuss how communicators should approach the remainder of the year from a planning and execution standpoint. We discussed tactics and topics marketing professionals and communicators will appreciate. Read the recap now!
Read MoreMarketing automation platforms hold both promise and pitfalls for businesses. When used appropriately, they can help sales and marketing teams together gain a 360 degree view of the customer, and lead to an uptick in new sales as well as repeat business. When left to wither on the vine, marketing automation tools can become expensive excuses for lazy marketing mindsets.
Read MoreMarket research is an investment, so it makes no sense to gather insight into a customer’s experience with your brand and not act on that insight.
Read MoreCareful monitoring and refining of campaigns after they launch is always essential. That is even more true during extraordinary times, when consumers’ normal behavior is upended by an outside force.
Read MoreDigital media planning and buying is a process that helps businesses and brands connect with prospects and customers as they move through the four stages of the buyer journey. Learn how to take your prospects through that journey in this blog post detailing how to build an effective media buying strategy for your business.
Read MoreAs the old saying goes, failing to plan is planning to fail. Never has that been truer than in the face of a global crisis. How you respond – whether you are calm and collected or flustered and floundering, depends on how prepared you are for the crisis. Creating a crisis communications plan is the first step to ensuring your business survives the crisis.
Read MoreEvery day at OBI, we have the opportunity to work on challenging and rewarding projects that push us creatively. We use research-based strategies to challenge traditional assumptions. We make an impact, for the companies we work with as well as for ourselves. What’s the reason our days look like that? It all boils down to […]
Read MoreWith the right marketing automation solution in place, your brand or business can be as effective as Amazon at nurturing prospects with targeted, relevant content that turns them into loyal customers.
Read MoreExperiential marketing is by nature, one of the most creative types of marketing strategy. It’s also one of the most challenging to get right. See how to make it work for your brand.
Read MoreBrands killing it on social media create a following by talking about what their product provides NOT their product. This is a key distinction that many marketers miss.
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Vice President of Client Relations and Business Development
Director of Strategic Communications and Public Relations
