“I felt that investing in conducting market research to understand what people thought of us would be critical for our growth,” says Cobalt Credit Union CEO Gail DeBoer.
Read MoreToday a brand identity isn’t just something seen. Brands are felt through touch-screen technology, expressed through user-generated content, affirmed through satisfying customer service experiences and even lived through all-encompassing virtual experiences.
Read More“The secret to more sales has never been in knowing how to better hawk your products and services,” says O’Brien. “It’s in understanding what makes your customers tick and what ticks them off, which is in essence, customer research.”
Read MoreWe don’t have to hope that our creative will connect with customers; we know it will because the strategies and resultant tactics we craft for our clients tie directly back to who they are, who their customers are, and what they want.
Read MoreThe tool marketers need to attract more customers is already in their hands — market research. When done well, consumer research reveals actionable insights about customers and employees that your business can leverage to create meaningful connections with your ideal audiences.
Read MoreExperiential marketing is by nature, one of the most creative types of marketing strategy. It’s also one of the most challenging to get right. See how to make it work for your brand.
Read MoreBrands killing it on social media create a following by talking about what their product provides NOT their product. This is a key distinction that many marketers miss.
Read MoreAt OBI, we don’t fear change. We embrace it. Creatively, change is exciting because it allows room to try new and fun ways of capturing attention and engaging people through email.
Read MoreBrands are often afraid to stand out from the crowd. This seems to be particularly true of B2B brands. With so much on the line, we believe bold applications of creativity based on calculated risks drive real results. Here, we tackle six ways creativity is being used to make killer websites.
Read MoreWhen your art teacher had you mix primary colors in middle school, she was preparing you for success in the business world because color doesn’t just make art projects more interesting, it impacts the effectiveness of all areas of business on a subliminal level, especially those around marketing and advertising.
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Vice President of Client Relations and Business Development
Director of Strategic Communications and Public Relations
