Blog Articles

How to Kill it on Social Media

Brands killing it on social media create a following by talking about what their product provides NOT their product. This is a key distinction that many marketers miss.

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Does Email Marketing Still Work?

At OBI, we don’t fear change. We embrace it. Creatively, change is exciting because it allows room to try new and fun ways of capturing attention and engaging people through email.

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6 Web Design Trends Worth Watching

Brands are often afraid to stand out from the crowd. This seems to be particularly true of B2B brands. With so much on the line, we believe bold applications of creativity based on calculated risks drive real results. Here, we tackle six ways creativity is being used to make killer websites.

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Why Color Theory Matters to Marketers

When your art teacher had you mix primary colors in middle school, she was preparing you for success in the business world because color doesn’t just make art projects more interesting, it impacts the effectiveness of all areas of business on a subliminal level, especially those around marketing and advertising.

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Creative That Drives Real Marketing Results

Creative for the sake of creative is stupid. Creative services that bravely push the boundaries while still being on-point and grounded in research about your customers’ journey drive real results.

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How to Connect with Your Customers Online

You may not realize it marketer, but you are a publisher. After strategizing and crafting content, your job is only half done. Follow these five tips for digital marketing success.

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New Business

Kevin Hutchison

Vice President of Client Relations and Business Development

402.509.6107

Press/Media

Ann Pedersen

Director of Strategic Communications and Public Relations

402.403.0095