Branding Articles

Why Market Research Matters

January 22, 2019

OBI Creative

We don’t have to hope that our creative will connect with customers; we know it will because the strategies and resultant tactics we craft for our clients tie directly back to who they are, who their customers are, and what they want.

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4 Healthy Habits to Strengthen Your Brand

October 17, 2017

OBI Creative

Branding is a function that is often isolated into one of two departments in most organizations – Human Resources or Marketing. The travesty of that reality is that since a brand operates at an enterprise level, its ownership should too. Successful businesses understand that HR and Marketing need to work together to ensure a strong, […]

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How to Use Affinity Marketing to Grow Your Brand

June 19, 2017

Mary Ann O'Brien

We’ve been talking a lot this month about big changes underway at OBI Creative. All of these announcements are indications of our refusal to say ‘no’ to opportunities and our relentless pursuit of excellence. In case you missed any of it, recently we’ve announced: Our acquisition of Alt Studios and expansion into Des Moines Our […]

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