Employee News Articles

OBI Creative CEO to Keynote AMA Iowa Experience

Des Moines (Iowa) – Brand loyalty used to be the gold standard in the marketing world and either the ire or affection of every CMO in America. Today, it is a dusty relic in danger of becoming obsolete, according to OBI Creative founder and CEO Mary Ann O’Brien. O’Brien will be the keynote speaker at […]

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Meet OBI Creative’s Talented Team of Storytellers

Marketing buzzwords come and go. ‘Trademarks’ became ‘brands’ over time, as a company’s identity came to encompass more than just its name and logo. Analytics morphed into big data, as the technology breakthroughs revolutionizing retail, commercial and industrial businesses affected marketing. Within the field of strategic communications and marketing, functions that used to be siloed […]

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Our New Copywriter is a Master of Many Trades

When it comes to content and marketing writing, finding someone who excels at storytelling, social media strategy, YouTube scripts and videos that get close to 2 million views is like a red diamond – remarkably rare. OBI Creative’s new senior copywriter, Stacy Conradt, has a rare blend of expertise not easily found in our industry. […]

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OBI Creative’s New Controller Asks the Right Questions

What makes a business tick? How does it make money? What operations cost that business money? How are its products and services valued? While these questions might bore the pants off creative talent, they are constantly running through the mind of OBI Creative’s new Controller, Chris Hoagland. Since joining our Omaha office in December, Chris […]

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OBI Creative’s New Account Manager Gets Ahead by Giving Back

Tiffani Brendeland uses her commute into OBI Creative’s Des Moines office to feed her interest in learning. She uses that time to listen to podcasts and audiobooks that nurture her passion for helping others. One look at Tiffani’s LinkedIn profile shows that she believes it’s important to help nonprofits amplify their work. That desire to […]

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OBI Creative’s Kat Slump Inspires Confidence

Every day, Kat Slump says yes to the impossible. In college, that meant lighting up Apple as a UX Prototyping Intern and spinning her wheels as a Production Management Intern for Flywheel. Those experiences strengthened her belief in the power of technology to solve problems and help others. Now that she’s completed her BS in […]

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Karisa Malchow Brings Winning Attitude to OBI Team

Five years ago, while she was a volleyball standout at Creighton University, Karisa Malchow accepted an internship with OBI Creative. That led this enthusiastic, competitive and high-energy problem solver to a three-year stint as an Account Coordinator and Account Manager before a move took her to First National Bank of Omaha (FNBO) as a Marketing […]

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OBI Account Director Joins Client’s Cause by Becoming a CASA

“Silence isn’t always golden; especially for children who have suffered abuse and neglect. You can help give them a voice by becoming a CASA volunteer – a court appointed special advocate. Right now in Nebraska more than 2,000 children are in need of a dedicated, caring adult like you who can listen to them and […]

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From Cows to Clinical Care, Kathleen is a Copywriter Extraordinaire

“One must still have chaos in oneself to give birth to a dancing star.” (Nietzsche) Kathleen joined OBI Creative as our senior copywriter extraordinaire in June and we couldn’t be happier. Kathleen has more than 30 years of agency experience, an amazing portfolio and expertise in the agriculture, construction and healthcare fields. Her knowledge of […]

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New Account Manager Scraps Sports for Adventures in Advertising

To be fair, OBI Creative’s new Account Manager, Joe Menaugh, isn’t leaving sports behind altogether; you can still spot this thrill-seeker skydiving, canyoneering, running, hiking, golfing or attending one of his children’s sporting events. Professionally speaking however, this seven-year CWS planning committee member and former Associate Director of the Big Ten Conference is hanging up […]

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New Business

Kevin Hutchison

Vice President of Client Relations and Business Development



Ann Pedersen

Director of Communication and Marketing Strategy



Lana LeGrand

Vice President of Operations and Leadership