InNOVAte Articles

How To Build an Effective Media Buying Strategy During a Crisis

Digital media planning and buying is a process that helps businesses and brands connect with prospects and customers as they move through the four stages of the buyer journey. Learn how to take your prospects through that journey in this blog post detailing how to build an effective media buying strategy for your business.

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5 Crisis Communication Tips for Weathering a Global Crisis Well

As the old saying goes, failing to plan is planning to fail. Never has that been truer than in the face of a global crisis. How you respond – whether you are calm and collected or flustered and floundering, depends on how prepared you are for the crisis. Creating a crisis communications plan is the first step to ensuring your business survives the crisis.

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5 Quick Tips for a Successful Client/Agency Relationship

Every day at OBI, we have the opportunity to work on challenging and rewarding projects that push us creatively. We use research-based strategies to challenge traditional assumptions. We make an impact, for the companies we work with as well as for ourselves. What’s the reason our days look like that? It all boils down to […]

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New Business

Kevin Hutchison

Vice President of Client Relations and Business Development



Ann Pedersen

Director of Strategic Communications and Public Relations