Old Rules, New Rules Articles

How to Design a Website: 4 Website Best Practices

Let’s be honest. At some point, your website better become profitable. In some way, it needs to drive leads or sales or you’re just throwing your time and money away. Improving your understanding of the following four areas of website design and development will help your site be an asset instead of a liability.

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Voice Search is the Future of SEO

Technology is once again transforming how we access and interpret information, which is really the heart of SEO. Thus far, search queries and search results have largely been text-based; today, featured snippets and related inquiries are part of the transition that we’re seeing away from text and typing. The future of search and of SEO could very well not involve typing at all.

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SEO and SEM: Why Your Business Needs Both to Grow

The marketing and tech industries are so full of buzzwords and jargon that it’s easy for outsiders (as well as some insiders) to get mixed up on what the terms mean. Here, we break down two of the most commonly confused Internet marketing terms – SEO and SEM – and explain what each means at a high level.

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UGC: What It Is & How Your Brand Can Benefit

“Brand engagement increases an average of 28% when users are exposed to a combination of user created product videos and professional content.” Are you taking advantage of UGC for your brand? Here’s how to start off on the right foot.

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PR Job Stories: A Funny Thing Happened on the Way to the Newsroom

“A lot has changed in PR over the years, but building relationships is still key. Maintaining trust with your audiences will never disappear. Being honest with members of the media should always be a guiding principle.” — Ann Pedersen, Director of Marketing and Communication Strategy for OBI Creative

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