Old Rules, New Rules Articles

UGC: What It Is & How Your Brand Can Benefit

“Brand engagement increases an average of 28% when users are exposed to a combination of user created product videos and professional content.” Are you taking advantage of UGC for your brand? Here’s how to start off on the right foot.

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Paid Media Strategies — PR Worth Paying For

Not that long ago, the advice across the Internet was for brands to create followings and generate awareness on social media organically. While that advice is still true, the new rule for PR in 2019 is that organic growth alone isn’t enough. Enter paid PR.

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Why Market Research Matters

We don’t have to hope that our creative will connect with customers; we know it will because the strategies and resultant tactics we craft for our clients tie directly back to who they are, who their customers are, and what they want.

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How to Kill it on Social Media

Brands killing it on social media create a following by talking about what their product provides NOT their product. This is a key distinction that many marketers miss.

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What’s Hot in Email Design

At OBI, we don’t fear change. We embrace it. Creatively, change is exciting because it allows room to try new and fun ways of capturing attention and engaging people through email.

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