Old Rules, New Rules Articles

How to Kill it on Social Media

Brands killing it on social media create a following by talking about what their product provides NOT their product. This is a key distinction that many marketers miss.

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What’s Hot in Email Design

At OBI, we don’t fear change. We embrace it. Creatively, change is exciting because it allows room to try new and fun ways of capturing attention and engaging people through email.

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6 Creative Trends in Web Design

Brands are often afraid to stand out from the crowd. This seems to be particularly true of B2B brands. With so much on the line, we believe bold applications of creativity based on calculated risks drive real results. Here, we tackle six ways creativity is being used to make killer websites.

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Why Color Theory Matters to Marketers

When your art teacher had you mix primary colors in middle school, she was preparing you for success in the business world because color doesn’t just make art projects more interesting, it impacts the effectiveness of all areas of business on a subliminal level, especially those around marketing and advertising.

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The New Rules of Brand Identity

Today a brand identity isn’t just something seen. Brands are felt through touch-screen technology, expressed through user-generated content, affirmed through satisfying customer service experiences and even lived through all-encompassing virtual experiences.

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Creative Trends and Timeless Principles

Creative for creative’s sake is stupid, but beautiful creative based in research and informed by strategy is memorable, effective and when applicable, even funny.

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How to Connect with Your Customers Online

You may not realize it marketer, but you are a publisher. After strategizing and crafting content, your job is only half done. Follow these five tips for digital marketing success.

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Kevin Hutchison

Vice President of Client Relations and Business Development

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Ann Pedersen

Director of Strategic Communications and Public Relations

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Kristin Olson

Director of HR & Administration

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