The Definitive Best Practices for Web Content and Design
Here are six principles to guide your understanding of the new rules for designing your website and filling it with content.
Read MoreOld Rules, New Rules Articles
How to Design a Website: 4 Website Best Practices
Let’s be honest. At some point, your website better become profitable. In some way, it needs to drive leads or sales or you’re just throwing your time and money away. Improving your understanding of the following four areas of website design and development will help your site be an asset instead of a liability.
Read More3 Pay Per Click Advertising Trends That Will Affect the Future of Your Business
The world of Search Engine Marketing (SEM) is always changing. Here, we cover three important PPC trends you need to learn now to get yourself and the brands you manage up to speed fast.
Read MoreVoice Search is the Future of SEO
Technology is once again transforming how we access and interpret information, which is really the heart of SEO. Thus far, search queries and search results have largely been text-based; today, featured snippets and related inquiries are part of the transition that we’re seeing away from text and typing. The future of search and of SEO could very well not involve typing at all.
Read MoreSEO and SEM: Why Your Business Needs Both to Grow
The marketing and tech industries are so full of buzzwords and jargon that it’s easy for outsiders (as well as some insiders) to get mixed up on what the terms mean. Here, we break down two of the most commonly confused Internet marketing terms – SEO and SEM – and explain what each means at a high level.
Read MoreCreating Content for Social Media — How to Write Stuff People Want to Read
The reason we still need organic social media in a pay-to-play world is that it is uniquely able to help you create a community of loyal followers and customers, which you do by posting relevant content and interacting with those who interact with you online.
Read MoreSocial Media Marketing How To — Influencer Marketing Tips & Tricks
True influencers understand one thing: how to have a relationship with their audience. That’s human-to-human marketing at its finest.
Read MoreUGC: What It Is & How Your Brand Can Benefit
“Brand engagement increases an average of 28% when users are exposed to a combination of user created product videos and professional content.” Are you taking advantage of UGC for your brand? Here’s how to start off on the right foot.
Read MorePR Job Stories: A Funny Thing Happened on the Way to the Newsroom
“A lot has changed in PR over the years, but building relationships is still key. Maintaining trust with your audiences will never disappear. Being honest with members of the media should always be a guiding principle.” — Ann Pedersen, Director of Marketing and Communication Strategy for OBI Creative
Read MoreHow to Get More Followers on Instagram and Other Social Media Strategy Essentials
Shared media, or social media, is not a ‘set it and forget it’ medium. Refine, tweak and improve regularly to hone your efforts and drive ROI on your marketing efforts.
Read More
