Not that long ago, the advice across the Internet was for brands to create followings and generate awareness on social media organically. While that advice is still true, the new rule for PR in 2019 is that organic growth alone isn’t enough. Enter paid PR.
Read More“The cool thing about PR is that nothing has really changed. The tools have changed. The way we communicate has changed. But the basic tenets of the communicator’s job remain the same.”
Read MoreWhat is a customer persona and how does it help you drive sales with your content and marketing activity?
Read MoreWhere are your customers going and why should you care? The answer lies in two “buzzwords” — inbound marketing and the customer journey.
Read MoreWe don’t have to hope that our creative will connect with customers; we know it will because the strategies and resultant tactics we craft for our clients tie directly back to who they are, who their customers are, and what they want.
Read MoreExperiential marketing is by nature, one of the most creative types of marketing strategy. It’s also one of the most challenging to get right. See how to make it work for your brand.
Read MoreBrands killing it on social media create a following by talking about what their product provides NOT their product. This is a key distinction that many marketers miss.
Read MoreAt OBI, we don’t fear change. We embrace it. Creatively, change is exciting because it allows room to try new and fun ways of capturing attention and engaging people through email.
Read MoreBrands are often afraid to stand out from the crowd. This seems to be particularly true of B2B brands. With so much on the line, we believe bold applications of creativity based on calculated risks drive real results. Here, we tackle six ways creativity is being used to make killer websites.
Read MoreWhen your art teacher had you mix primary colors in middle school, she was preparing you for success in the business world because color doesn’t just make art projects more interesting, it impacts the effectiveness of all areas of business on a subliminal level, especially those around marketing and advertising.
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Vice President of Client Relations and Business Development
Director of Strategic Communications and Public Relations
