Old Rules, New Rules Articles

Paid Media Strategies — PR Worth Paying For

Not that long ago, the advice across the Internet was for brands to create followings and generate awareness on social media organically. While that advice is still true, the new rule for PR in 2019 is that organic growth alone isn’t enough. Enter paid PR.

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Why Market Research Matters

We don’t have to hope that our creative will connect with customers; we know it will because the strategies and resultant tactics we craft for our clients tie directly back to who they are, who their customers are, and what they want.

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How to Kill it on Social Media

Brands killing it on social media create a following by talking about what their product provides NOT their product. This is a key distinction that many marketers miss.

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What’s Hot in Email Design

At OBI, we don’t fear change. We embrace it. Creatively, change is exciting because it allows room to try new and fun ways of capturing attention and engaging people through email.

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6 Creative Trends in Web Design

Brands are often afraid to stand out from the crowd. This seems to be particularly true of B2B brands. With so much on the line, we believe bold applications of creativity based on calculated risks drive real results. Here, we tackle six ways creativity is being used to make killer websites.

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Why Color Theory Matters to Marketers

When your art teacher had you mix primary colors in middle school, she was preparing you for success in the business world because color doesn’t just make art projects more interesting, it impacts the effectiveness of all areas of business on a subliminal level, especially those around marketing and advertising.

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Kevin Hutchison

Vice President of Client Relations and Business Development

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Ann Pedersen

Director of Strategic Communications and Public Relations

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Kristin Olson

Director of HR & Administration

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