Old Rules, New Rules Articles

PR Worth Paying For

Not that long ago, the advice across the Internet was for brands to create followings and generate awareness on social media organically. While that advice is still true, the new rule for PR in 2018 is that organic growth alone isn’t enough. Enter paid PR.

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How to Win at Public Relations

If you’ve only ever thought of public relations as a tool for generating awareness about your products and services or corporate maneuvers, you’re missing a whole side of profitability and justification.

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