Blog Articles

Meet OBI Creative’s Newest Account Manager – Olivia Ruhlman

Olivia Ruhlman is always up for a challenge, so it shouldn’t surprise anyone close to her to know that she became OBI Creative’s newest Account Manager this August. Growing up in a family of five with two sisters and a huge extended family (17 aunts and uncles) has made Olivia a competitor at heart. At […]

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Better Has No Finish Line: Unstores

As marketers and brands we are all trying to find unique and better ways to intersect our prospects when it’s most relevant for them. The best brands understand that this effort is never complete. When it comes to creating relationships with customers, better has no finish line. ‘Unstores’ as Brand Billboards The showroom or ‘unstore’ […]

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Why I Love Business and Straight Shot Omaha

I love business. More importantly, I love doing business in Omaha. Starting and keeping a business can be a lonely endeavor but I know from personal experience that it only takes one person to believe in you to make a difference. I also know that many great ideas never become reality because they lack the […]

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The Nebraska License Plate: A Long Overdue Lesson

People will purchase $2,000 plane tickets to see the Louvre or the Sistine Chapel. Nothing attracts quite like beauty. It draws massive crowds. But in a different case, just hours ago, Nebraska unveiled something less than beautiful—the new license plate design—which has drawn crowds online not to praise it, but to ridicule it. A likewise-embarrassing […]

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Marketing. It’s numbers and poetry.

Yin and yang. Lock and key. Tom and Jerry. Some things only work in twos. In the marketing world, our inseparable duo is strategy and creative—or, as a colleague said more colorfully, numbers and poetry. These two are like twins within our industry. Better yet, Siamese twins. And a knowledge of this simple truth is […]

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Will Work for Nuggets – The Latest from OBI Intern Darshana Panchal

Life is full of experiences; and experiences breed knowledge. Or knowledge nuggets as I like to call them. Because I value these nuggets so much, I’ve made it my mission to glean as many as possible from my team members. Nuggets about marketing, PR, art, copy, ideation–anything and everything. How do I plan to do […]

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Marketing Basics – Be Brief

Today’s consumers (think parents, kids, co-workers, random people on the street) are inundated with an overwhelming amount of information. And because of this, their average attention span is a mere 8 seconds. One second less than a goldfish. So whatever you have to say, say it with purpose. Just be sure to include a web […]

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Super Bowl 50 MVP Campaign: Clorox Meets Digital

With post-Super Bowl ad analysis running rampant, it’s a great time to focus away from Dorito hungry babies, galloping hot dogs and a concerning combination of the two (#puppymonkeybaby) to talk about a true viral winner: Clorox®. No you won’t have seen Clorox® in this year’s Super Bowl lineup, however their marketing team is a […]

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Meet Darshana Panchal – OBI Account Service Intern

Welcome to Darshana Panchal who recently joined our OBI Creative team as an account service intern. Although an Illinois native, she claims a deep affinity for the Big O—she’s a Westside High School alum and currently a senior at Creighton University majoring in finance and marketing. Impressive times two. We sat down with her to […]

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Nebraska Humane Society: A Campaign of Hope

I’ve always loved dogs. So when the Nebraska Humane Society became my first client project at OBI, I was thrilled and a bit emotional—I had just said good-bye to my beloved dog of 15 years, Zoe. I adopted Zoe from the Homeless Animal Rescue Team of Northern Virginia when she was only 6 months old. […]

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Kevin Hutchison

Vice President of Client Relations and Business Development

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Ann Pedersen

Director of Strategic Communications and Public Relations

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Kristin Olson

Director of HR & Administration

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