Blog Articles

OBI Creative Celebrates Sweet 16 at the AMA Awards

Last night at the Omaha AMA Pinnacle Awards, we were honored with 16 awards across eight different categories. Taking home such a variety of awards fills us with pride for the clients we are privileged to partner with every day and gratitude to our colleagues for recognizing our work. Cheers to all who filled the […]

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Is Advertising Genius Earned or Just Pure Luck?

E = mc2 is easy to remember but hard to explain. This equation represents a complex relationship that many may not fully understand. Albert Einstein’s theory of special relativity has simply become shorthand for genius. Marketing enterprise hybrid cloud solutions is kind of like that. Even CIOs and CTOs deciding which solutions provide the best […]

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Talking in a Tunnel and Other Blindspots Research Reveals

Research is the beating heart of OBI Creative. We think ‘Agency of Research’ is a more meaningful moniker than Agency of Record. Why is that? Because time and again, we’ve seen research reveal blindspots holding businesses and brands back from gains in revenue, customers, market share and more. Tunnel Talking is a syndrome we’ve seen […]

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Meet OBI’s Newest Problem Solver – Research Director Lori Skupa

For as long as she can remember, Lori has enjoyed getting to the bottom of a problem. “That is the heart of research after all,” she says. “Whether I’m developing a survey or running the analysis, I like to learn about different industries, gather data and then illustrate it to tell a story.” Lori is […]

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Data is the Beating Heart of Integrated Marketing

What College Students (and Marketers) Need to Know About Integrated Marketing   This afternoon, I had the incredible opportunity to speak with future marketing leaders at a University of Nebraska Omaha Integrated Marketing course. I love speaking to students because I want to inspire them to become amazing marketers. I want for them what I […]

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Is Your Favorite Brand On This List?

The Reputation Institute (RI) released its 2017 edition of the world’s most reputable companies recently. Rolex topped the list for the second straight year, followed by: #2 – LEGO Group #3 – The Walt Disney Company #4 – Canon #5 – Google   The full list of the top 100 most reputable companies includes a […]

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Disney Has a Problem – Me

A look at Disney in the news this week paints a positive picture: the outlook is optimistic for the release of its Q1 earnings; the holiday season saw record crowds at its theme parks; its movies and products are raking in so much money that partners, like Hasbro, are seeing record sales. Disney is in […]

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Tee Time Anyone?

We’re excited to announce our new client Dismal River Golf Club. They were recently featured in the Omaha World-Herald, as a group of seven investors led by two Omaha businessmen bought the golf course with plans to turn it into a recreation destination. They’re already making us proud, being named a top golf course in […]

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An OBI Thanksgiving

‘Tis the season for giving thanks. In celebration of this wonderful week, we’re showing our gratitude in rhyme and verse. The chill of fall is in the air. Trees with leaves? No longer there! Summer salads are in the past; Thanksgiving feasts are here at last. Before we take a break to dine, We’d like […]

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New Business

Kevin Hutchison

Vice President of Client Relations and Business Development



Ann Pedersen

Director of Strategic Communications and Public Relations