Blog Articles

Electric Light Bulbs and Other Reasons to Celebrate Entrepreneurship

Where would we be without entrepreneurs? For starters, we’d probably be without the universal symbol for ideas. We’ve all heard about how many times Edison failed before creating the electric light bulb, but have we stopped to think about how he and other entrepreneurs spur business growth, culture change and global enlightenment with their trailblazing, […]

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OBI Creative Dons Silver Crown With Stevie Win

We broke out the champagne and party hats after learning that the International Business Association honored our very own OBI Creative with a Silver Stevie Award for Company of the Year in the Advertising Marketing and PR (small business) category. “I’ve always said that I would put our work up against anyone, anywhere, and this […]

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Meet OBI’s New Agency Mom – Resource Manager Tiffany Wescott

Keeping an ad agency humming along without a resource manager is kind of like driving through a busy intersection without a signal; it’s easy to get confused about who goes first, which can lead to delays and the occasional accident. Ouch! With the addition of resource manager Tiff Wescott to our team, the lights (and […]

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Volunteering at Ronald McDonald House impacted the families and OBIers

    In July, a few of us OBIers spent an evening volunteering at the Ronald McDonald House. We catered in some delicious Mexican cuisine and brought blank billboards on paper for the kids to color. (There are some future marketing and advertising executives in that bunch!) We came wanting to hear their stories. Stories […]

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Meet OBI Creative’s Newest Account Manager – Olivia Ruhlman

Olivia Ruhlman is always up for a challenge, so it shouldn’t surprise anyone close to her to know that she became OBI Creative’s newest Account Manager this August. Growing up in a family of five with two sisters and a huge extended family (17 aunts and uncles) has made Olivia a competitor at heart. At […]

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Better Has No Finish Line: Unstores

As marketers and brands we are all trying to find unique and better ways to intersect our prospects when it’s most relevant for them. The best brands understand that this effort is never complete. When it comes to creating relationships with customers, better has no finish line. ‘Unstores’ as Brand Billboards The showroom or ‘unstore’ […]

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Why I Love Business and Straight Shot Omaha

I love business. More importantly, I love doing business in Omaha. Starting and keeping a business can be a lonely endeavor but I know from personal experience that it only takes one person to believe in you to make a difference. I also know that many great ideas never become reality because they lack the […]

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The Nebraska License Plate: A Long Overdue Lesson

People will purchase $2,000 plane tickets to see the Louvre or the Sistine Chapel. Nothing attracts quite like beauty. It draws massive crowds. But in a different case, just hours ago, Nebraska unveiled something less than beautiful—the new license plate design—which has drawn crowds online not to praise it, but to ridicule it. A likewise-embarrassing […]

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Marketing. It’s numbers and poetry.

Yin and yang. Lock and key. Tom and Jerry. Some things only work in twos. In the marketing world, our inseparable duo is strategy and creative—or, as a colleague said more colorfully, numbers and poetry. These two are like twins within our industry. Better yet, Siamese twins. And a knowledge of this simple truth is […]

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Will Work for Nuggets – The Latest from OBI Intern Darshana Panchal

Life is full of experiences; and experiences breed knowledge. Or knowledge nuggets as I like to call them. Because I value these nuggets so much, I’ve made it my mission to glean as many as possible from my team members. Nuggets about marketing, PR, art, copy, ideation–anything and everything. How do I plan to do […]

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New Business

Kevin Hutchison

Vice President of Client Relations and Business Development



Ann Pedersen

Director of Strategic Communications and Public Relations