Strength in Numbers Articles

The New Rules of Brand Identity

Today a brand identity isn’t just something seen. Brands are felt through touch-screen technology, expressed through user-generated content, affirmed through satisfying customer service experiences and even lived through all-encompassing virtual experiences.

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Market Research from Mary Ann O’Brien’s Perspective

“The secret to more sales has never been in knowing how to better hawk your products and services,” says O’Brien. “It’s in understanding what makes your customers tick and what ticks them off, which is in essence, customer research.”

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