Strength in Numbers Articles

PR Job Stories: A Funny Thing Happened on the Way to the Newsroom

“A lot has changed in PR over the years, but building relationships is still key. Maintaining trust with your audiences will never disappear. Being honest with members of the media should always be a guiding principle.” — Ann Pedersen, Director of Marketing and Communication Strategy for OBI Creative

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Business Plan Basics: Creating a Go To Market Plan

If you’re putting together a business plan it won’t take long before you need a go to market plan, or GTM. A go to market strategy is a plan for how you will bring your idea, product or service to market.

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New Business

Kevin Hutchison

Vice President of Client Relations and Business Development



Ann Pedersen

Director of Strategic Communications and Public Relations



Kristin Olson

Director of HR & Administration