Who won the big game? OBI’s Creative Directors Live-Tweet Thoughts on Super Bowl LI’s Commercials

Our two creative directors, Sarah Whipkey and Erica Rowe, took to Twitter on Super Bowl Sunday to share their thoughts on the advertising world’s biggest night. There was no “Puppy Monkey Baby” this year, but Super Bowl LI’s commercial game brought its own odd winners and questionable cutting room floor calls. Check out their tweets below to find out this year’s big winners and losers.


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Kevin Hutchison

Vice President of Client Relations and Business Development



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Director of Strategic Communications and Public Relations