How to Connect with Your Customers Online

digital marketing infographic 2018
Digital marketing is a must for marketers who want their businesses to grow. Creating content is only the beginning. Getting that content found online is next. These digital marketing tips will help.

5 Tips for Digital Marketing Success

All year, we’ve been talking about content. We began with how to create content that converts. Next was how to capitalize on that content with research-rich strategies. Most recently, we covered how to publish that content so that the most members of your ideal audiences see it.

You may not realize it marketer, but you are a publisher. After creating content, your job is only half done.

The Internet is your oyster and these five digital marketing tips will help you crack it.

1. Understand SEO & SEM

Your business needs both to grow. Learn the basics of SEO & SEM. Then, hit the advanced topics. (Voice search and audience targeting are a good place to start.)

2. Make Your Website NOT Suck

Put optimization, content and design, and regular maintenance at the top of your list. Then, make customer personas the heart of your website strategy and structure.

3. Performance Matters

Digital marketing 101 says your website must look good and burst with compelling content. It must also load fast, be easy to use and be mobile-first in its design.

4. Let Marketing Automation Make Your Job Easier

Marketers wear many hats. If you’re still doing your lead scoring, email scheduling and contact maintenance manually, a marketing automation solution will lighten the load.

5. Don’t Ignore Inbound Marketing

An inbound marketing strategy will help you attract, connect with and nurture leads. That is the key to making your website profitable and to publishing content that converts.

Overwhelmed with digital marketing? Need a road map for media buying? Or, maybe you just want a little help executing elements of your master plan. OBI Creative has decades of experience conducting research, designing strategic marketing plans, crafting killer websites for clients and implementing digital campaigns that deliver results.

Connect with us today.



How to Connect with Your Customers Online: Your 8-Point Guide to Publishing Content That Converts

You may not realize it, but if you’re a marketer, you’re also a publisher. After strategizing and crafting content, your job is only half done. Website and digital services may feel like something that falls outside your wheelhouse as a marketer, but how and where we connect our content with the consumers and businesses who want it is essential to success. The Internet is your oyster and this free ebook will help you crack it!


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Kevin Hutchison

Vice President of Client Relations and Business Development



Ann Pedersen

Director of Strategic Communications and Public Relations