Marketing Basics – Be Brief

Today’s consumers (think parents, kids, co-workers, random people on the street) are inundated with an overwhelming amount of information. And because of this, their average attention span is a mere 8 seconds. One second less than a goldfish.

So whatever you have to say, say it with purpose. Just be sure to include a web address, blog link, hashtag, etc. so the viewer can digest more information on their own time.

Now how’s that for being brief?

How do you boil down your message to be consumed in 8 seconds or less? What’s a recent ad or message that cut through the clutter and made a lasting impression on you?

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New Business

Kevin Hutchison

Vice President of Client Relations and Business Development



Ann Pedersen

Director of Strategic Communications and Public Relations