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07/17/17

Partner Spotlight: AcquireWeb

Every so often, we highlight the valuable work that an OBI Creative client or partner offers to the broader industry they serve or to our diverse client base. This month, we’d like to shine a light on AcquireWeb – a data insight partner specializing in helping businesses and agencies execute effective digital ad campaigns. Founded in 2001, AcquireWeb identifies and connects brands across multiple digital channels with their ideal current and prospect audiences.

What Impresses Us Most About AcquireWeb

Our industry is filled with technology partners who offer platforms or services that target prospects around specific qualities or traits. It’s also flooded with data partners that will execute a campaign to an audience you’ve already identified across multiple channels. In effect, businesses can either choose a partner to help them find their audience or they can select a partner to put their ads in front of the audience they’ve already found.

AcquireWeb is the only data insight partner we’ve found that provides both insights and linkage, empowering businesses and brands to build the profile of their best audiences to an incredibly detailed level and determine the linkage across multiple channels for those audiences. Their proprietary AcquireGraph technology is fueled by more than 1.6 billion email addresses tied to physical addresses, 290 million IP addresses and over 20,000 consumer and business insights.

“They have a lot of personality traits to build an ideal audience around,” says Ann Pedersen, Director of Strategic Communications for OBI. “Say you are selling a fitness product; AcquireGraph lets you create an audience around a particular lifestyle, location, demographic and income level, and then apply that to everyone fitting that description within a certain mile radius of that group. They make it easy to send targeted ads to specific people and then tie results back to your marketing efforts so you can see exactly how well your campaign is working and tweak as necessary.”

We like the transparency and technology AcquireWeb brings to the table and look forward to leveraging their insight and expertise to help our clients achieve their specific marketing goals and campaign targets.

What’s your experience with data partners? Do you find it frustrating that no one partner seems to be able to take care of all your data targeting and execution needs? Do you want more transparency with your digital partners?