We support you too.
Looking to launch their first online program for non-traditional students, Morningside College needed a way to break into the saturated space. Through research, we learned that most non-traditional students are busy parents juggling work, family, school and more work. We also learned of Morningside’s supportive, flexible environment. We added two and two together and developed what we deemed a ‘role-reversal’ campaign, assuring potential students that, just as your family supports you, “We (at Morningside) support you too.”