A whole latte franchise love.
After 20 years of local success, Scooter’s Coffee exploded onto the national scene as the fastest growing drive-thru coffee franchise with more than 200 U.S. locations. To keep momentum brewing, they needed to expand their organic and paid media footprint and create excitement and awareness around additional franchise locations. Enter OBI. We conducted a competitive social audit to help create a 12-month franchise content calendar; monitored and engaged with customers’ posts daily; created and implemented a strategic plan for behavioral targeting and display advertising; and assisted in franchise grand openings with PR, fun messaging and fabulous offers. The results were as sweet as the Caramelicious itself.