Whether your brand needs to be reworked or has yet to be discovered, we’ll uncover your customers’ desires, attitudes and lifestyles and map out what’s next—from a brand story, logo design and digital campaign to public relations, lead generation and more.
To be a successful brand, you need a successful strategy. Our strategists can reinvigorate your current mission, vision and values and help you identify and own a marketing niche through messaging, design, promotions, packaging and more. We will also architect your products/services in a way that’s relatable and easy to understand, enabling your customers to form opinions and develop an affinity for your entire family of brands.
Thrifty Thora. Jetsetter James. Decisive Davis. Buyer personas represent your ideal customers—their likes, dislikes, aspirations and habits—based on data and research. We analyze the data, build the personas and then bring them to life to help drive content creation, product development, lead generation and everything related to customer acquisition and retention.
Cultivating a positive reputation with the public through earned communications, including traditional media, social media and in-person engagements, is key to maintaining your brand image, product, position or accomplishment. From monitoring your social media to soliciting employee and customer reviews to updating your listings on Moz, Glassdoor and more, knowing your customers’ and employees’ likes and dislikes makes you better. We can monitor the ongoing conversation and then work to shift the narrative or continue the praise—influencing the story (and crafting the story too).
Brand in crisis? We can help. Our PR specialists are adept at handling both the good and the bad and addressing such to maintain your relationship with the public. We work to advise you and your team on the message and actions to take and what PR events to hold.
Much like building a company brand, personal branding is the purposeful effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, differentiating them from the competition and increasing their circle of influence. We uncover your unique factor(s), build up a reputation on the things you want to be known for and then allow you to shine.