As full-funnel marketers, we cast a wide net to capture leads through awareness and education with content that’s fresh, of interest and relevant. As we move down the funnel, tactics become more focused, targeting the most qualified leads and converting them to customers. And advocates.
Customer Journey Mapping
Customers want brands to understand their needs, purchase habits and preferences and deliver without a hitch. We use our proprietary research tools to help map out where your customers intersect with your brand and their needs at different stages in the sales funnel. The map will outline the gaps between the desired experience and reality, allowing you to concentrate spend on what matters most.
Streamline, automate, target and measure marketing tasks. Sounds great, right? Marketing automation is a powerful way to nurture leads and contacts from acquisition to conversion and retention. We will help personalize the experience for your customers, providing the right message at the right time and providing you with enhanced reporting.
Media Planning and Buying
Specializing in both digital and traditional media, our media planners and buyers use a combination of tactics—from digital display, video and paid social to television, OTT, radio and outdoor—to deliver the right message to the right person at the right time. Fierce negotiators, they devise media plans to increase conversion rates, decrease cost per conversion over time and exceed your goals.
Our content team works to generate topics that appeal to your buyer personas, conducts interviews with your thought leaders and then develops original stories and articles around those ideas, making them accessible and of interest to your audience as social posts, blogs, videos, infographics and more. This owned content, rich in keywords, helps to continuously optimize your website for SEO and page ranking.
Using data and insights, brand strategy, and our vast experience in media and public relations, we develop an integrated go-to-market plan to best reach your target audiences. This plan is designed to move prospects through the sales funnel from awareness and consideration to purchase and loyalty, adapting as needed.