04/17/25
How AI is Revolutionizing Social Media Marketing
Artificial intelligence is no longer a futuristic concept — less HAL 9000, more “Siri, can […]
03/10/25
Bozell: A Legacy of Innovation, Hustle and Heart
It’s never easy to say goodbye, especially when it’s to a company that’s been a […]
01/31/25
When One Door Closes: How to Choose a New Marketing Agency
Your business isn’t just budgets and spreadsheets, it’s your passion, your livelihood, your legacy — […]
01/02/25
Our 2025 Predictions for Marketing Trends
We surveyed some of our internal experts and compiled their insight on the most important trends brands should pay attention to in 2022 — and how we can leverage them together for greater success this year.
11/26/24
What is PPC Advertising?
Smart, effective companies are constantly seeking effective ways to reach their audiences. One of the […]
11/19/24
OBI Creative Wins Best Lead Generation Campaign of 2024
At OBI Creative, we pride ourselves on crafting and implementing innovative marketing strategies that empower […]
10/14/24
360 Brand Identity Explained: The New Rules of Brand Marketing
Today a brand identity isn’t just something seen. Brands are felt through touch-screen technology, expressed through user-generated content, affirmed through satisfying customer service experiences and even lived through all-encompassing virtual experiences.
09/26/24
Content Engagement Metrics and the Best KPIs
It’s critical that we measure our content campaigns. And the time to set content strategy metrics is during the content planning process, not after campaign launch. Before you publish your first piece of content, decide what the content metrics for the campaign will be.
09/02/24
Demystifying Earned Media
Earned media is what the PR industry is traditionally known for — getting your name or your brand name mentioned positively in the news media or in other influential publications and blogs. These placements are earned because you have worked hard to build relationships with journalists in your local media or editors and bloggers in your target industry to be aware of your company’s strengths and/or the skill and expertise of its leaders.