10/03/22

Navigating Your Post-Pandemic Marketing Strategy

The world of marketing and advertising was shaken by the pandemic. The sudden cease of nearly all public gatherings pushed the industry into a new age of digital marketing, and companies had to adapt to succeed. With the pandemic winding down, how many of the changes are here to stay? And how can the industry adapt to a post-pandemic landscape? 

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08/30/22

Future-Proofing Your Digital Content Strategy

How does Google’s helpful content algorithm update impact your digital content strategy? Google’s updates follow a predictable pattern. Here’s how you can future-proof your content strategy against Google updates.

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06/27/22

Brand Reputation Management Is Customer-Centric Marketing 

The key to getting brand reputation management right is to focus on cultivating a positive customer experience from the very first encounter with your brand to post-sale and beyond. Listen to customer feedback, respond promptly and appropriately, and keep doing it.

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06/07/22

OBI Creative Nets 3 International Communication Awards for Pandemic Campaign, Web Growth, Research + Strategy

OBI took home three wins from the 2022 Communicator Awards, the leading international creative awards program honoring creative excellence for communication professionals.

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05/16/22

How To Build an Integrated Marketing Plan

Everywhere you look, you find messages that resonate with you and complement what you’ve already heard about a brand. Every message is different, but consistent. Every engagement moves you further through the marketing funnel until you purchase. This kind of marketing doesn’t just happen. Integrated marketing follows a proven formula.

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04/11/22

Thought Leadership Marketing: The Power of Your Personal Brand

The terms “thought leadership” and “personal brand” occur in conversations across both business and social […]

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03/09/22

Content Engagement Metrics: Finding the Right KPIs

It’s critical that we measure our content campaigns. And the time to set content strategy metrics is during the content planning process, not after campaign launch. Before you publish your first piece of content, decide what the content metrics for the campaign will be.

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02/09/22

OBI Millennials and Gen Zers Share Top Marketing Trends

We’re already well into the new year and are starting to see some of the trends marketers were discussing back in 2021 playing out. We asked our team of millennial and Gen Z marketers at OBI to share their top marketing and content trends worth tracking in 2022. Here’s what they’ll be paying attention to this year.

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01/04/22

2022 Marketing Trends and Insights

We surveyed some of our internal experts and compiled their insight on the most important trends brands should pay attention to in 2022 — and how we can leverage them together for greater success this year.

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