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01/31/25

When One Door Closes: How to Choose a New Marketing Agency

Your business isn’t just budgets and spreadsheets, it’s your passion, your livelihood, your legacy — […]

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01/02/25

Our 2025 Predictions for Marketing Trends

We surveyed some of our internal experts and compiled their insight on the most important trends brands should pay attention to in 2022 — and how we can leverage them together for greater success this year.

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11/26/24

What is PPC Advertising?

Smart, effective companies are constantly seeking effective ways to reach their audiences. One of the […]

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06/28/24

Lo-Fi Content, High-Quality Results

Lo-fi content isn’t a new trend in social media marketing, but it’s certainly stuck around. […]

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05/07/24

What is Media Buying and Planning?

To say that media buying and planning has changed in the past 20 years is an understatement. Technology has changed this essential aspect of advertising and marketing strategy as much as it has the way we shop, work and connect with others.

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02/14/24

OBI CEO Mary Ann O’Brien Speaks to Ad Age on Super Bowl AI Ad Confusion

Super Bowl LVIII shattered records this year with over 123.4 million viewers according to CBS. […]

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03/31/23

Be Seen: The Benefits of OTT/CTV Advertising

What are the benefits of OTT/CTV ad placements? For brands considering the use of these platforms, where should they focus? OBI has experience — and success — placing ads on these growing platforms. Read on to discover rationale and results.

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02/13/23

Cut Through the Clutter: Integrated Media Solutions Deliver Maximum Impact

Just because the marketing landscape has changed over the years doesn’t mean you need to sit back and hope your target audiences will discover your brand.
In a cluttered digital environment, an integrated media solution may be just the strategy your brand needs to reach your target audiences with the right message, at the right time.

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08/30/22

Future-Proofing Your Digital Content Strategy

How does Google’s helpful content algorithm update impact your digital content strategy? Google’s updates follow a predictable pattern. Here’s how you can future-proof your content strategy against Google updates.

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