08/25/21

Why Every Business Needs a Content Marketing Strategy

If your brand strategy was a bicycle wheel, content marketing would be the hub. The various tactics flowing from your content strategy are the spokes. Using content themes that are relevant to your target audiences, you can build pieces that form an integrated marketing campaign.

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07/22/21

Digital Marketing: The Secret to Retailers’ Success in 2021

America is suddenly single and ready to mingle … people are ready to date, dine, work, play, vacation, travel, shop, and see family and friends again in person. All of these activities will spark purchases across retail markets. A smart social commerce strategy is key to capitalizing on the resurging consumer demand.

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01/11/21

Digital Marketing and Advertising in 2021: Let’s Turn the Page

Jump to a section: #1 – Prepare for a Cookie-less 2022  #2 – Go Back to Brand […]

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05/13/20

Winning Ad Campaigns Start With Strategic Messaging

Careful monitoring and refining of campaigns after they launch is always essential. That is even more true during extraordinary times, when consumers’ normal behavior is upended by an outside force.

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03/19/20

How To Build an Effective Media Buying Strategy During a Crisis

Digital media planning and buying is a process that helps businesses and brands connect with prospects and customers as they move through the four stages of the buyer journey. Learn how to take your prospects through that journey in this blog post detailing how to build an effective media buying strategy for your business.

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09/04/19

Why Inbound Marketing Works for Businesses That Want to Grow

As we consider the way marketers and brands are using inbound marketing in 2018, four trends are worth mentioning because they show how the practice is changing and what the new rules for inbound marketing are.

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08/07/19

What is Media Buying and Planning?

To say that media buying and planning has changed in the past 20 years is an understatement. Technology has changed this essential aspect of advertising and marketing strategy as much as it has the way we shop, work and connect with others.

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07/31/19

3 Pay Per Click Advertising Trends That Will Affect the Future of Your Business

The world of Search Engine Marketing (SEM) is always changing. Here, we cover three important PPC trends you need to learn now to get yourself and the brands you manage up to speed fast.

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07/17/19

SEO and SEM: Why Your Business Needs Both to Grow

The marketing and tech industries are so full of buzzwords and jargon that it’s easy for outsiders (as well as some insiders) to get mixed up on what the terms mean. Here, we break down two of the most commonly confused Internet marketing terms – SEO and SEM – and explain what each means at a high level.

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