05/16/22

How To Build an Integrated Marketing Plan

Everywhere you look, you find messages that resonate with you and complement what you’ve already heard about a brand. Every message is different, but consistent. Every engagement moves you further through the marketing funnel until you purchase. This kind of marketing doesn’t just happen. Integrated marketing follows a proven formula.

Read the story

2022 Trends for Millennials Thumb

02/09/22

OBI Millennials and Gen Zers Share Top Marketing Trends

We’re already well into the new year and are starting to see some of the trends marketers were discussing back in 2021 playing out. We asked our team of millennial and Gen Z marketers at OBI to share their top marketing and content trends worth tracking in 2022. Here’s what they’ll be paying attention to this year.

Read the story

2022 Marketing Trends and Insights Thumb

01/04/22

2022 Marketing Trends and Insights

We surveyed some of our internal experts and compiled their insight on the most important trends brands should pay attention to in 2022 — and how we can leverage them together for greater success this year.

Read the story

Integrated Marketing Campaign Thumbnail

11/22/21

Planning an Integrated Marketing Campaign in 2022?

An integrated marketing strategy will help ensure your marketing spend generates satisfying ROI. Here are five fundamentals to keep in mind as you determine your integrated marketing mix for the new year.

Read the story

How SEO and Public Relations Work Together

10/22/21

Drive Results With Local SEO and PR Marketing Integration

There’s no one-size-fits-all approach to SEO or PR, but by understanding how both influence your brand’s search performance, you’ll boost your efforts and see greater results.

Read the story

08/25/21

Why Every Business Needs a Content Marketing Strategy

If your brand strategy was a bicycle wheel, content marketing would be the hub. The various tactics flowing from your content strategy are the spokes. Using content themes that are relevant to your target audiences, you can build pieces that form an integrated marketing campaign.

Read the story

07/22/21

Retail Digital Marketing: The Secret to Retailers’ Success in 2021

America is suddenly single and ready to mingle … people are ready to date, dine, work, play, vacation, travel, shop, and see family and friends again in person. All of these activities will spark purchases across retail markets. A smart social commerce strategy is key to capitalizing on the resurging consumer demand.

Read the story

01/11/21

Digital Marketing and Advertising in 2021: Let’s Turn the Page

Jump to a section: #1 – Prepare for a Cookie-less 2022  #2 – Go Back to Brand […]

Read the story

05/13/20

Winning Ad Campaigns Start With Strategic Messaging

Careful monitoring and refining of campaigns after they launch is always essential. That is even more true during extraordinary times, when consumers’ normal behavior is upended by an outside force.

Read the story

View more