08/25/21

Why Every Business Needs a Content Marketing Strategy

If your brand strategy was a bicycle wheel, content marketing would be the hub. The various tactics flowing from your content strategy are the spokes. Using content themes that are relevant to your target audiences, you can build pieces that form an integrated marketing campaign.

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09/11/20

Adapting a Communication Plan for COVID

The OBI Creative Communication Team sat down (virtually) recently to discuss how communicators should approach the remainder of the year from a planning and execution standpoint. We discussed tactics and topics marketing professionals and communicators will appreciate. Read the recap now!

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05/13/20

Winning Ad Campaigns Start With Strategic Messaging

Careful monitoring and refining of campaigns after they launch is always essential. That is even more true during extraordinary times, when consumers’ normal behavior is upended by an outside force.

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03/13/20

5 Crisis Communication Tips for Weathering a Global Crisis Well

As the old saying goes, failing to plan is planning to fail. Never has that been truer than in the face of a global crisis. How you respond – whether you are calm and collected or flustered and floundering, depends on how prepared you are for the crisis. Creating a crisis communications plan is the first step to ensuring your business survives the crisis.

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09/04/19

Why Inbound Marketing Works for Businesses That Want to Grow

As we consider the way marketers and brands are using inbound marketing in 2018, four trends are worth mentioning because they show how the practice is changing and what the new rules for inbound marketing are.

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07/10/19

What You Need to Know About Digital Marketing in 2019

So, you’ve got all this awesome content. Great. What do you do with it? How do you make sure people see it? More importantly, how do you turn that content into leads for your business? This is the heart of digital marketing.

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06/26/19

How to Win at Strategic Communications: Optimize Content to Increase Website Traffic

Our blog posts, case studies and web pages are showing up in search queries more often, which is leading to more prospects discovering us and reaching out for potential partnerships. Our new business leads are up 75 percent, in part at least, because our web traffic is up 34 percent.

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05/22/19

PR Job Stories: A Funny Thing Happened on the Way to the Newsroom

“A lot has changed in PR over the years, but building relationships is still key. Maintaining trust with your audiences will never disappear. Being honest with members of the media should always be a guiding principle.” — Ann Pedersen, Director of Marketing and Communication Strategy for OBI Creative

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04/18/19

Paid Media Strategies — PR Worth Paying For

Not that long ago, the advice across the Internet was for brands to create followings and generate awareness on social media organically. While that advice is still true, the new rule for PR in 2019 is that organic growth alone isn’t enough. Enter paid PR.

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