04/11/22
Thought Leadership Marketing: The Power of Your Personal Brand
The terms “thought leadership” and “personal brand” occur in conversations across both business and social […]
02/09/22
OBI Millennials and Gen Zers Share Top Marketing Trends
We’re already well into the new year and are starting to see some of the trends marketers were discussing back in 2021 playing out. We asked our team of millennial and Gen Z marketers at OBI to share their top marketing and content trends worth tracking in 2022. Here’s what they’ll be paying attention to this year.
01/04/22
2022 Marketing Trends and Insights
We surveyed some of our internal experts and compiled their insight on the most important trends brands should pay attention to in 2022 — and how we can leverage them together for greater success this year.
12/20/21
Marketing in the Metaverse
Making meaning of the metaverse is difficult when you don’t know what it is. The metaverse is a new digital place to work, play, shop, talk and discover. Still confused? Don’t worry — we’ve got everything you need to get started with marketing in the metaverse.
11/22/21
Planning an Integrated Marketing Campaign in 2022?
An integrated marketing strategy will help ensure your marketing spend generates satisfying ROI. Here are five fundamentals to keep in mind as you determine your integrated marketing mix for the new year.
08/25/21
Why Every Business Needs a Content Marketing Strategy
If your brand strategy was a bicycle wheel, content marketing would be the hub. The various tactics flowing from your content strategy are the spokes. Using content themes that are relevant to your target audiences, you can build pieces that form an integrated marketing campaign.
07/22/21
Retail Digital Marketing: The Secret to Retailers’ Success in 2021
America is suddenly single and ready to mingle … people are ready to date, dine, work, play, vacation, travel, shop, and see family and friends again in person. All of these activities will spark purchases across retail markets. A smart social commerce strategy is key to capitalizing on the resurging consumer demand.
05/03/21
Customer-Centric Selling: How To Put Your Customers at the Heart of Your Social Media Strategy
Marketing hasn’t been about moving customers in a linear fashion through a funnel for a while now. That’s because technology has exploded the number of touch points brands make with consumers.
03/18/21
7 Epic Branding Lessons From the Disney Universe in 2020
Whether you’re a C-Suite executive overseeing a rebranding effort, or a CMO managing multiple, integrated campaigns, or a content strategy specialist outlining your master plan for the year ahead, you will benefit from these seven branding insights gleaned from a cinematic universe that’s much closer than you think.