06/27/22
The key to getting brand reputation management right is to focus on cultivating a positive customer experience from the very first encounter with your brand to post-sale and beyond. Listen to customer feedback, respond promptly and appropriately, and keep doing it.
04/11/22
The terms “thought leadership” and “personal brand” occur in conversations across both business and social […]
03/09/22
It’s critical that we measure our content campaigns. And the time to set content strategy metrics is during the content planning process, not after campaign launch. Before you publish your first piece of content, decide what the content metrics for the campaign will be.
02/09/22
We’re already well into the new year and are starting to see some of the trends marketers were discussing back in 2021 playing out. We asked our team of millennial and Gen Z marketers at OBI to share their top marketing and content trends worth tracking in 2022. Here’s what they’ll be paying attention to this year.
01/04/22
We surveyed some of our internal experts and compiled their insight on the most important trends brands should pay attention to in 2022 — and how we can leverage them together for greater success this year.
12/20/21
Making meaning of the metaverse is difficult when you don’t know what it is. The metaverse is a new digital place to work, play, shop, talk and discover. Still confused? Don’t worry — we’ve got everything you need to get started with marketing in the metaverse.
11/22/21
An integrated marketing strategy will help ensure your marketing spend generates satisfying ROI. Here are five fundamentals to keep in mind as you determine your integrated marketing mix for the new year.
08/25/21
If your brand strategy was a bicycle wheel, content marketing would be the hub. The various tactics flowing from your content strategy are the spokes. Using content themes that are relevant to your target audiences, you can build pieces that form an integrated marketing campaign.
07/22/21
America is suddenly single and ready to mingle … people are ready to date, dine, work, play, vacation, travel, shop, and see family and friends again in person. All of these activities will spark purchases across retail markets. A smart social commerce strategy is key to capitalizing on the resurging consumer demand.
