Brand Strategy Is About More Than Your Logo

The best brands are successful because they practice four branding principles religiously – they know who they are; align their culture to their brand; make experience match expectation; and hire people who live and love their culture.

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7 Epic Branding Lessons From the Disney Universe in 2020

Whether you’re a C-Suite executive overseeing a rebranding effort, or a CMO managing multiple, integrated campaigns, or a content strategy specialist outlining your master plan for the year ahead, you will benefit from these seven branding insights gleaned from a cinematic universe that’s much closer than you think.

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Your Rebrand Isn’t About You

Rebranding is NOT slapping a new logo on your marketing materials. Rebranding is also not about you. It’s about your customers. Use a rebrand to connect with new and existing customers around their needs and wants, not your products and services.

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Digital Marketing and Advertising in 2021: Let’s Turn the Page

Jump to a section: #1 – Prepare for a Cookie-less 2022  #2 – Go Back to Brand […]

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Customer Research: Why Insight Without Action Is a Bad Investment

Market research is an investment, so it makes no sense to gather insight into a customer’s experience with your brand and not act on that insight.

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Winning Ad Campaigns Start With Strategic Messaging

Careful monitoring and refining of campaigns after they launch is always essential. That is even more true during extraordinary times, when consumers’ normal behavior is upended by an outside force.

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Why Inbound Marketing Works for Businesses That Want to Grow

As we consider the way marketers and brands are using inbound marketing in 2018, four trends are worth mentioning because they show how the practice is changing and what the new rules for inbound marketing are.

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How to Win at Strategic Communications: Optimize Content to Increase Website Traffic

Our blog posts, case studies and web pages are showing up in search queries more often, which is leading to more prospects discovering us and reaching out for potential partnerships. Our new business leads are up 75 percent, in part at least, because our web traffic is up 34 percent.

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Strength in Numbers: Why Research + Strategy = Marketing Success

Knowledge is power only when you use it to inform your business strategy. The real value of market research is gaining understanding of your customer. See why market research matters in this infographic.

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