09/30/22
The world of marketing and advertising was shaken by the pandemic. The sudden cease of nearly all public gatherings pushed the industry into a new age of digital marketing, and companies had to adapt to succeed. With the pandemic winding down, how many of the changes are here to stay? And how can the industry adapt to a post-pandemic landscape?
05/16/22
Everywhere you look, you find messages that resonate with you and complement what you’ve already heard about a brand. Every message is different, but consistent. Every engagement moves you further through the marketing funnel until you purchase. This kind of marketing doesn’t just happen. Integrated marketing follows a proven formula.
04/11/22
The terms “thought leadership” and “personal brand” occur in conversations across both business and social […]
03/09/22
It’s critical that we measure our content campaigns. And the time to set content strategy metrics is during the content planning process, not after campaign launch. Before you publish your first piece of content, decide what the content metrics for the campaign will be.
02/09/22
We’re already well into the new year and are starting to see some of the trends marketers were discussing back in 2021 playing out. We asked our team of millennial and Gen Z marketers at OBI to share their top marketing and content trends worth tracking in 2022. Here’s what they’ll be paying attention to this year.
01/04/22
We surveyed some of our internal experts and compiled their insight on the most important trends brands should pay attention to in 2022 — and how we can leverage them together for greater success this year.
11/22/21
An integrated marketing strategy will help ensure your marketing spend generates satisfying ROI. Here are five fundamentals to keep in mind as you determine your integrated marketing mix for the new year.
09/28/21
A constant push and pull exists between franchisees, who are independent business owners, and the corporate brands they represent. The franchises that master the art and science of developing healthy, long-term relationships between franchisees and owners are the most profitable.
04/14/21
The best brands are successful because they practice four branding principles religiously – they know who they are; align their culture to their brand; make experience match expectation; and hire people who live and love their culture.
