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Marketing in the Metaverse

Making meaning of the metaverse is difficult when you don’t know what it is. The metaverse is a new digital place to work, play, shop, talk and discover. Still confused? Don’t worry — we’ve got everything you need to get started with marketing in the metaverse.

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Digital Marketing and Advertising in 2021: Let’s Turn the Page

Jump to a section: #1 – Prepare for a Cookie-less 2022  #2 – Go Back to Brand […]

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The Promise and Pitfalls of Marketing Automation: 3 Missteps To Avoid

Marketing automation platforms hold both promise and pitfalls for businesses. When used appropriately, they can help sales and marketing teams together gain a 360 degree view of the customer, and lead to an uptick in new sales as well as repeat business. When left to wither on the vine, marketing automation tools can become expensive excuses for lazy marketing mindsets.

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The Secret to Marketing Automation and Lead Scoring Success

With the right marketing automation solution in place, your brand or business can be as effective as Amazon at nurturing prospects with targeted, relevant content that turns them into loyal customers.

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3 Excellent Examples of Experiential Marketing

Experiential marketing is by nature, one of the most creative types of marketing strategy. It’s also one of the most challenging to get right. See how to make it work for your brand.

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Does Email Marketing Still Work?

At OBI, we don’t fear change. We embrace it. Creatively, change is exciting because it allows room to try new and fun ways of capturing attention and engaging people through email.

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6 Web Design Trends Worth Watching

Brands are often afraid to stand out from the crowd. This seems to be particularly true of B2B brands. With so much on the line, we believe bold applications of creativity based on calculated risks drive real results. Here, we tackle six ways creativity is being used to make killer websites.

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Trends Worth Following in Email Campaign and Web Design — Ad Pros Weigh In

Making it easy for visitors to find what they’re looking for fast will never go out of style. Wix commercials have everyone thinking they can design a website, but websites that win awards are interactive. They’re designed with a very purposeful flow.

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Defining Your Brand Voice in the Age of Voice Search

If you want your business to be found, followed and frequented in the new age of voice search, you need to listen to your brand voice and make sure your ideal audiences can hear you loud and clear.

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