Broadmoor it up.

While rental communities are plentiful around town and across the region, Broadmoor communities rise above with luxe features, exceptional service and enviable amenities. They just needed their online and social presence to be equally as enviable. Enter OBI. We crafted the theme line Broadmoor it up—as in live it up, party it up, shake it up—showcasing Broadmoor in fantastical color with fun, relatable copy and casting a spotlight on residents. We also launched a new SEO-rich website packed with personality that allows potential residents to sort and search communities via location and/or features. Go ahead, surf it up.

The campaign’s paid social engagement rate is 2.47%; the industry benchmark is 0.99%. Double it up.